Stanford Graduate School of Business (USA)
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The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest
Zenioa S; Burns L; Denend LCase SGSB-OIT105-EInformation Technologies, Service and Operations ManagementAs of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to physicians that are worth more than $10 and then starting in 2013 to report those that exceed a total of $100 per year to any given doctor. While a majority of doctors, academic medical centers, and pharmaceutical and device companies generally support the principle of greater transparency when it comes to phys...Starting at €8.20
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eBay's "Connected Technologies": Innovating Customer Engagement in the Retail Industry
Nair, H; Hoyt, DCase SGSB-M349-EMarketing, StrategyIn 2013 and 2014, eBay deployed several sets of large, interactive touch screens and related technologies in shopping malls and retail stores. These “connected technologies” were used in a variety of ways intended to benefit both shoppers and retailers. In one case, screens served as “digital storefronts” in four locations throughout New York City for a new fashion brand, Kate Spade Saturday. Shoppers could evaluate products using the screen...Starting at €8.20