Stanford Graduate School of Business (USA)
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The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest
Zenioa S; Burns L; Denend LCase SGSB-OIT105-EInformation Technologies, Service and Operations ManagementAs of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to physicians that are worth more than $10 and then starting in 2013 to report those that exceed a total of $100 per year to any given doctor. While a majority of doctors, academic medical centers, and pharmaceutical and device companies generally support the principle of greater transparency when it comes to phys...Starting at €8.20
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Wild Earth: Plant-Based Food in a Meat Obsessed Industry
Foster, George; Hornblower, Jocelyn HCase SGSB-E745-EEntrepreneurshipThis case details the story of two of Wild Earth’s cofounders on their three year journey since starting the plant-based dog food company in Berkeley, CA. It highlights several ups and downs relating to product creation, fundraising, and pricing and distribution issues. The case focuses on several critical decision points the founders faced, and ends with an open ended question regarding the need for a subsequent financing and what path forward...Starting at €8.20
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Broadway Angels: Preparing for the Future
Strbulaev, I; QuiglessMCase SGSB-E531-EEntrepreneurshipThe Broadway Angels investment group represents one of the few women-run angel groups in Silicon Valley. The group was founded by some of the most illustrious investors and operators with the mission to generate strong returns to members and inspire women in tech and investing. The case begins during the April 2014 investment meeting of the Broadway Angels. The members are evaluating an investment in Other Machine Co (OMC) and contemplating th...Starting at €8.20