Stanford Graduate School of Business (USA)
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Crocs (A): revolucionando un modelo sectorial de cadena de suministro para una ventaja competitiva
Marks, Michael; Holloway; Charles; Lee, Hau; Hoyt, David; Silverman, AmandaCase SGSB-GS57AESStrategyEste caso analiza el crecimiento asombroso de Crocs, Inc., un fabricante de zapatos de plástico, desde 2003 hasta principios de 2007. Gran parte del crecimiento de la empresa fue posible gracias a una cadena de suministro altamente flexible que permitió a Crocs desarrollar productos adicionales dentro de la temporada de ventas. El modelo habitual en la industria de la moda era recibir órdenes mucho antes de cada temporada de ventas, y producir es...Starting at €8.20
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San Francisco Symphony
Meehan, W; McNamee, M; Soulon, DCase SGSB-SM63-ECorporate GovernanceThe San Francisco Symphony is a major U.S. orchestra that took on ancillary activities as part of its mission to bring the best in music to the Bay Area. Despite increasing costs, SFS posted surpluses for 15 consecutive years. However, by the end of 1993 SFS faced a shift in its financial fortunes; forecasts indicated annual budget shortfalls of $25 million in total deficits by the end of the 1999-2000 season. In 1994, SFS had just signed a “supe...Starting at €8.20
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Stride: The Early Sales Decisions
Speiser, Michael; Orleans, AmadeusCase SGSB-E647-EEntrepreneurshipStride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to more easily develop and launch personalized marketing campaigns. Elise Bergeron, the start-up’s cofounder and Chief Operating Officer, had been confronted with multiple difficult decisions since the early days of the company. Some of the most...Starting at €8.20