Stanford Graduate School of Business (USA)
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Prototyping: A Quick Introduction
Mendelson, Haim; Han, ArarCase SGSB-E414-EEntrepreneurshipPrototypes allow you to consider and test your product or service concept quickly and at low cost, and they play an important role in the development of new ventures. This quick introduction elaborates on the concept and illustrates the use of prototypes in a variety of contexts.Starting at €8.20
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Stonestreet Farms: Making a Business in the "Sport of Kings"
FosterG; Hoyt, DCase SGSB-SPM50-ECorporate Governance, StrategyBy the early 21st century, the economics of thoroughbred horse racing in the United States was backwards – owners invested about four times as much money into the sport than the total amount of purse money available. Owners raced their horses as early as possible, and for as short a time as possible to prove that they were valuable for breeding—then sold them to breeding operations. The industry relied heavily on new entrants who had money from...Starting at €8.20