Stanford Graduate School of Business (USA)
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Hewlett-Packard DeskJet Printer Supply Chain (A)
Lee; Hau; Kopczak, LauraCase SGSB-GS3AESService and Operations ManagementThis case describes a challenge faced by HP's Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air-freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The case ...Starting at €8.20
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Stonestreet Farms: Making a Business in the "Sport of Kings"
FosterG; Hoyt, DCase SGSB-SPM50-ECorporate Governance, StrategyBy the early 21st century, the economics of thoroughbred horse racing in the United States was backwards – owners invested about four times as much money into the sport than the total amount of purse money available. Owners raced their horses as early as possible, and for as short a time as possible to prove that they were valuable for breeding—then sold them to breeding operations. The industry relied heavily on new entrants who had money from...Starting at €8.20
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Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20