Stanford Graduate School of Business (USA)
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Stonestreet Farms: Making a Business in the "Sport of Kings"
FosterG; Hoyt, DCase SGSB-SPM50-ECorporate Governance, StrategyBy the early 21st century, the economics of thoroughbred horse racing in the United States was backwards – owners invested about four times as much money into the sport than the total amount of purse money available. Owners raced their horses as early as possible, and for as short a time as possible to prove that they were valuable for breeding—then sold them to breeding operations. The industry relied heavily on new entrants who had money from...Starting at €8.20
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Sonoma Raceway's Strategic Reset: Adapting to Major Shifts in the Motor Racing World
Foster, George; Cruickshank, Matthew; Gutierrez, Gerzain; Hoyt, DaveCase SGSB-SPM58-EStrategySonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics were changing, with younger fans looking for a different experience than traditional fans. These challenges confronted the entire motorsports industry. As 2020 began, Sonoma Raceway was in the midst of a major shift in its b...Starting at €8.20