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Imitation Is More Valuable Than Innovation
Shenkar, Oded; Berinato, ScottArticle HBS-F1004F-EKnowledge and CommunicationImitation is vastly underappreciated, says Oded Shenkar, a professor at Ohio State University's Fisher College of Business. Nearly 98% of the value of innovations is captured by copycats. Look at McDonald's, Visa, and Wal-Mart, which all far outran the path breakers they followed. Successful imitation, however, requires as much discipline as innovation does. To improve their odds, imitators need to understand "true" imitation, develop the capabil...Starting at €8.20
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Climate Business/Business Climate (Spanish version)
Porter, Michael E.; Reinhardt, Forest L.; Schwartz, Peter; Esty, Daniel C.; Slater, Alyson; Bortz, Christina; Hoffman, Andrew J.; Schendler, Auden; Bakhshi, Vicki; Krajeski, Alexis; Roosevelt, Theodore; Llewellyn, John; Correa, Maria Emilia; Way, Mark; Rendlen, BrittaArticle HBS-F0710ABusiness Ethics and Corporate Social ResponsibilityClimate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter and Forest L. Reinhardt argue that the effects of climate change on companies' operations are now so tangible and certain that the issue is best addressed with the tools of the strat...Starting at €8.20