HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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The Ethos Institute (B): Promises and Risks of Working with the Government
Sclefer, Jonathan; Moore, Mark H.Case HBS-HKS462-EEconomicsAs Brazil's energetic but fractious democracy emerged in the 1990s, the Ethos Institute launched a movement for corporate social responsibility (CSR) that, it hoped, would both cajole the private sector to manage its own operations responsibly-for example, eschewing racism and protecting the environment-and lead Brazil to a more just, sustainable society. By 2007 Ethos had transformed CSR into a prominent national movement, which had even helped ...Starting at €5.74
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
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Creating a Millennial Cult Brand (Spanish version)
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-519S08MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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The Ethos Institute (B): Promises and Risks of Working with the Government, Sequel
Sclefer, Jonathan; Moore, Mark H.Case HBS-HKS461-EEconomicsAs Brazil's energetic but fractious democracy emerged in the 1990s, the Ethos Institute launched a movement for corporate social responsibility (CSR) that, it hoped, would both cajole the private sector to manage its own operations responsibly-for example, eschewing racism and protecting the environment-and lead Brazil to a more just, sustainable society. By 2007 Ethos had transformed CSR into a prominent national movement, which had even helped ...Starting at €5.74
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The Ethos Institute (A): Challenging Business to Become the Vanguard of Social Progress in Brazil: Sequel
Sclefer, Jonathan; Moore, Mark H.Case HBS-HKS463-EEconomicsAs Brazil's energetic but fractious democracy emerged in the 1990s, the Ethos Institute launched a movement for corporate social responsibility (CSR) that, it hoped, would both cajole the private sector to manage its own operations responsibly-for example, eschewing racism and protecting the environment-and lead Brazil to a more just, sustainable society. By 2007 Ethos had transformed CSR into a prominent national movement, which had even helped ...Starting at €8.20
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The Ethos Institute (A): Challenging Business to Become the Vanguard of Social Progress in Brazil
Sclefer, Jonathan; Moore, Mark H.Case HBS-HKS464-EEconomicsAs Brazil's energetic but fractious democracy emerged in the 1990s, the Ethos Institute launched a movement for corporate social responsibility (CSR) that, it hoped, would both cajole the private sector to manage its own operations responsibly-for example, eschewing racism and protecting the environment-and lead Brazil to a more just, sustainable society. By 2007 Ethos had transformed CSR into a prominent national movement, which had even helped ...Starting at €8.20