PAD - Universidad de Piura (Perú)
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Kimpton Hotels - Setting Prices on Priceline (A)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E027-EDecision Analysis, Marketing, Service and Operations ManagementIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was trying to process the most recent customer information report from Priceline.com (Priceline). In an attempt to improve revenues during periods of lowStarting at €8.20
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Kimpton Hotels — Setting Prices on Priceline (C)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E029-ECorporate Governance, Marketing, Service and Operations ManagementThe Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton's low-demand weekends. He estimated the coming weeks' demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.Starting at €5.74
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OLGC Finds Its Match (B)
Chris K. Anderson; John G. WilsonCase IVEY-9B09E015-ECorporate Governance, Service and Operations ManagementThis supplement to OLGC Finds Its Match (A), product # 9B09E014, summarizes the results from a series of bets and provides the email response from the game provider following the discontinuation of this particular game.Starting at €5.74
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Carefirst: the INTEGRATE Care Model
Linying Dong; Alice MuiCase IVEY-9B20E005-EInformation TechnologiesIn 2019, the chief executive officer of Carefirst Seniors & Community Services Association (Carefirst) was sitting in her modest office near Toronto, Ontario, Canada, looking back on 22 years of providing health care services to seniors and other clients in the Toronto area. Demand for its services had been growing steadily, as Canada’s aging population continued to increase in numbers. The 2016 census reported that seniors outnumbered children f...Starting at €8.20
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SmoothPay: Growing a Mobile Payment User Base
Jacob Halliday; Linying DongCase IVEY-9B16E032-EEntrepreneurship, Information TechnologiesSmoothPay, a 14-people start-up in Canada that offered mobile payment and loyalty solutions, enjoyed initial achievements after its launch in 2014. In less than two years, through industry partnerships and community engagement, SmoothPay grew to have over 100 merchants in its system, with over 5,000 users. However, the future was full of risks and uncertainty: businesses and consumers in Canada were both slow in adopting mobile payments, and, as ...Starting at €8.20
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Space Shuttle
John G. Wilson; Chris K. AndersonCase IVEY-9B09E009-ECorporate GovernanceAfter the successful Apollo series NASA formulated a new vision for the space program, incorporating a space station and guaranteeing routine access to space via a reusable space shuttle. In 1986, the space shuttle design included two solid-rocket launchers which required the use of O-rings to seal the joints. After each launch the launchers were retrieved, inspected and possibly reused if they did not display evidence of O-ring distress. The spa...Starting at €8.20
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OLGC Finds Its Match (A)
Chris K. Anderson; John G. WilsonCase IVEY-9B09E014-ECorporate Governance, Service and Operations ManagementThe case illustrates a sports betting product offered by the Ontario Lottery and Gaming Commission. The particular game involved has odds that favour the bettor over the game provider under certain settings. The supplement B case, product 9B09E015, summarizes the results from a series of bets made and provides an email response from the game provider following the discontinuation of this particular game. The case provides an interesting introduct...Starting at €8.20
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Kimpton Hotels — Setting Prices on Priceline (B)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E028-ECorporate Governance, Marketing, Service and Operations ManagementIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. finished creating a pricing strategy that would determine the optimal posted price for rooms in the Washington, D. C. hotel as well as the number of rooms that should be provided to Priceline.com. He realized there was even more potential to gain revenue by posting more than one price; however, this would add further complexity into the strategy ...Starting at €5.74