HBSP (USA)
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Finding Your Innovation Sweet Spot (Spanish version)
Goldenberg, Jacob; Horowitz, Roni; Levav, Amnon; Mazursky, DavidArticle HBS-R0303JEntrepreneurshipMost new product ideas are either uninspired or impractical. So how can developers hit the innovation sweet spot--far enough from existing products to attract real interest but close enough that they are feasible to make and market? They can apply five innovation patterns that manipulate existing components of a product and its immediate environment to come up with something both ingenious and viable, say the authors. The subtraction pattern work...Starting at €8.20
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Agile (Spanish version)
Kerr, William R.; Gabrieli, Federica; Moloney, EmerCase HBS-820S01Entrepreneurshipcould agile be as successful in other countries as it had been in the Netherlands? How fast should ING roll out the transformation? How could they build on the experience acquired so far to improve their methodology?Starting at €8.20
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Transformation at ING (B): Innovation
Kerr, William R.; Gabrieli, Federica; Moloney, EmerCase HBS-818078-EEntrepreneurshipSupplement to HBS Case 818-077. Together with the agile methodology, innovation at ING was an enabler for the company's purpose of empowering people to stay a step ahead in life and business. The case explores ING's innovation priorities and strategy, as well as the related challenges ahead.Starting at €5.74