HBSP (USA)
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Terumo (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508068-EMarketingTo maximize their effectiveness, color cases should be printed in color. Terumo faces two challenges: how to sell its catheter products in the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like syringes to a diversified firm offering a range of advanced products-catheters and graphs, for example-in addition...Starting at €8.20
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Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Starting at €5.74
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Clifford Chance: Mujeres trabajando
Groysberg, Boris; Connolly, Katherine; Marton, StephanieCase HBS-416S13Leadership and People ManagementEra octubre de 2013, y la firma de abogados Clifford Chance mundial venía bajo fuego por segunda vez en menos de un año por supuestamente no proporcionar un ambiente de trabajo propicio para sus asociados femeninos. Un memorando titulado "Hablando con eficacia" se acaba de emitir a las oficinas estadounidenses de la firma y la controversia de inmediato provocado, ya que algunos socios femeninos afirmaron que el asesoramiento específico de género ...Starting at €8.20
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JPMorgan Chase: Tapping an Overlooked Talent Pool
Groysberg, Boris; Connolly, KatherineCase HBS-415066-ELeadership and People ManagementBy the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not the program had been successful. Participants and managers both had provided some anecdotal positive feedback on the program, but Erdoes wanted to know how they could truly calculate...Starting at €8.20
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BlackRock: Diversity as a Driver for Success, Teaching Note
Groysberg, Boris; Connolly, Katherine; Sesia, AldoTeaching Note HBS-418078-ELeadership and People ManagementTeaching note for case 415047.Starting at €0.00
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Vodafone in Japan (B)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCase HBS-711469-EStrategyBy 2005, Vodafone Group was losing its footing in the sophisticated Japanese telecom market. What were they doing wrong? Should they cut their losses and leave Japan, or could they learn from mistakes and turn things around?Starting at €5.74
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Clifford Chance: Women at Work
Groysberg, Boris; Connolly, Katherine; Marton, StephanieCase HBS-415038-ELeadership and People ManagementIt was October 2013, and global law firm Clifford Chance was coming under fire for the second time in less than a year for reputedly failing to provide a supportive work environment for its female associates. A memo entitled "Speaking Effectively" was just issued to the U.S. offices of the firm and immediately sparked controversy, as some female associates claimed that the gender-specific advice in the memo was condescending and sexist. This cont...Starting at €8.20
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Terumo (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508070-EMarketingTo maximize their effectiveness, color cases should be printed in color. This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's "Medical Pranex," a unique facility offering training and meeting space for doctors and nurses.Starting at €5.74