Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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EarthEnable (A)
Hattendorf, Laura; Seibert, PeterCase SGSB-E640A-EEntrepreneurshipThe EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy, and refining the business model.Starting at €8.20
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EarthEnable (B)
Hattendorf, Laura; Seibert, PeterCase SGSB-E640B-EEntrepreneurshipThe EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy, and refining the business model.Starting at €5.74