HBSP (USA)
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Disruptive Innovation for Social Change (Spanish version)
Christensen, Clayton M.; Baumann, Heiner; Ruggles, Rudy; Sadtler, Thomas M.Article HBS-R0612EStrategyHow should executives think about corporate social responsibility? and Why is it that the billions of dollars invested in social sector institutions haven't begun to solve our basic problems? Both articles have smart, original things to say about how business leaders can make a real difference. A company that aligns its strategy with its CSR to invest in disruptive social sector innovations might change the world.Starting at €8.20
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What Are Business Models, and How Are They Built?, Module Note (Spanish version)
Christensen, Clayton M.; Johnson, Mark W.Case HBS-615S01Service and Operations ManagementStarting at €8.20
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Discovery Skill #3: Observing-How Watching Your Customers, Other Companies, and the World Around You Can Lead to Game-Changing Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8372BC-EKnowledge and CommunicationDelivery-driven leaders often become so consumed by the pressures of running an organization that they never pause to take a look at what's going on around them. But disruptive innovators like Ratan Tata, creator of the Nano car, whose journey of discovery is described in this chapter, are constantly on the lookout for jobs people need to get done and workarounds, or partial solutions, that can be the answers to everyday problems. In this chapter...Starting at €8.20
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Bluefin Labs: La adquisición por Twitter
Deighton, John; Kornfeld, LeoraCase HBS-514S06Marketing¿Cuál es el valor de los datos de escucha sociales de aleta azul Labs a Twitter? Adquirida por Twitter en 2013, rojo había construido un sistema que reunió a millones de comentarios en línea en un esfuerzo por desarrollar nuevas métricas para los programas de televisión y la publicidad de marca. Con los datos de Twitter y otros sitios sociales, expresiones, no sólo impresiones, ahora podría ser agregados, medidos, y se utiliza para calibrar el re...Starting at €8.20
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Obama versus Clinton: The YouTube Primary
Deighton, John; Kornfeld, LeoraCase HBS-509032-EMarketingWhat was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each candidate, and allows students to explore the role of new media in political campaigns. The focus is on fundraising in 2007 and campaigning for Primary delegate votes in 2008.Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511056-EMarketingTeaching Note for 510055.Starting at €0.00
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511071-EMarketingTeaching Note for 510064.Starting at €0.00
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-512021-EMarketingTeaching Note for 512021.Starting at €0.00
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Starting at €0.00