Default Category
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Making stickK Stick: The Business of Behavioral Economics, Teaching Note
John, Leslie K.; Norton, Michael I.Teaching Note HBS-515088-EMarketingTeaching note for case 514019.Starting at €0.00
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Granite Equity Partners
Ivashina, Victoria; Boyar, JeffreyCase HBS-219040-EFinanceStarting at €8.20
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Rosetree Mortgage Opportunity Fund, Teaching Note
Perold, Andre F.; Ivashina, VictoriaTeaching Note HBS-210065-EFinanceTeaching Note for [209088].Starting at €0.00
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Oaktree and the Restructuring of CIT Group (B)
Ivashina, Victoria; Scharfstein, David S.Case HBS-214036-EFinanceThis supplement presents the actual terms of the rescue financing provided by a group of private investors to CIT. It is intended to be distributed at the end of the discussion of "Oaktree and the Restructuring of CIT Group (A)" (HBS No. 214-035) and can be used as background to reflect on the students' proposal of financing terms for the $3 billion rescue financing of CIT.Starting at €5.74
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Rosetree Mortgage Opportunity Fund
Ivashina, Victoria; Perold, Andre F.Case HBS-209088-EFinanceIn December 2008, in the midst of the worst financial crisis since the Great Depression, Rosetree Capital Management was evaluating the purchase of a pool of U.S. residential mortgages. The firm had formed an investment vehicle to acquire troubled residential mortgages from banks and other motivated sellers. The idea was to purchase mortgage loans at a discount and to work with individual borrowers to restructure their debts. Performing mortgages...Starting at €8.20
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A Thirst for Change (Spanish version)
Norton, Michael I.; Avery, JillCase HBS-512S12MarketingPepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. Consumers voted for their favorite ideas, and PepsiCo funded the winners with grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's pre...Starting at €8.20
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(Producto) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-514S17MarketingDescribe la puesta en marcha y los resultados iniciales de la marca (PRODUCT) RED campaña, una iniciativa de marketing social concebido por los de U2 Bono y Bobby Shriver para combatir el SIDA en el África subsahariana. La compañía de la licencia de la marca (RED) a empresas asociadas, que inicialmente incluía Gap, Apple, Motorola, Armani, y American Express. El modelo de negocio se estructuró a empresas asociadas beneficios mediante el aumento d...Starting at €8.20
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SAFE and Travis: Leading in Uncertain Times
Mitchell, Jordan; Cardona Soriano, Pablo; Rosenberg, MikeCase DG-1522-ELeadership and People Management, Service and Operations ManagementForty-five miles apart from each other in Northern California, two not-for-profit credit unions SAFE and Travis had successfully transitioned from military segment-based to community charter credit unions. Both had grown to over $1 billion in assets via a combination of organic growth, mergers, and acquisitions. Above all, both had injected an unwavering commitment to member service. As of 2007, SAFE and Travis faced several questions: What would...Starting at €8.20