HBSP (USA)
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InnoCentive.com (B)
Lakhani, Karim R.; Lonstein, EricCase HBS-612026-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external network. Instead, IC@W enabled clients to foster open collaboration amongst its own employees. IC@W became the fastest growing product in InnoCentive's portfolio. In 2010, InnoCentive add...Starting at €5.74
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InnoCentive.com (C)
Lakhani, Karim R.; Lonstein, EricCase HBS-612027-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese ear...Starting at €5.74
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TopCoder (B)
Lakhani, Karim R.; Lonstein, Eric; Pokrywa, Stephanie HealyCase HBS-612044-EKnowledge and CommunicationTopCoder develops software for clients through online tournaments, drawing from a community of 275,000 people. The case provides an update on TopCoder's growth and resulting changes in its platform and business model. Specifically, its decision to virtualize the project management role. Issues related to the scalability, profitability and growth of this approach are explored. This case is accompanied by a Video Short that can be shown in class o...Starting at €5.74
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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-816069-EEntrepreneurshipTeaching note for case 809059.Starting at €0.00
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814078-EEntrepreneurshipStarting at €5.74
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Legislative Choices for U.S. Corporate Tax Reform
Pozen, Robert C.; Lonstein, EricCase HBS-314090-EEconomicsThis case asks students to wear the hat of a policymaker to explore the politically charged issues around corporate tax reform in the U.S.Starting at €8.20
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Experience! The Finger Lakes: The Groupon Partnership Decision
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814010-EEntrepreneurshipIn 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were considering signing a deal with Groupon, the online coupon firm, to see if a Groupon deal would help the ExperienceFLX bring in new customers. While the prospect of marketing ExperienceFLX'...Starting at €8.20