HBSP (USA)
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McCaw Cellular Communications. Inc (D) La competencia en las comunicaciones móviles estadounidenses
Teisberg, Elizabeth Olmsted; Shumway, Chris; Rossi, SharonCase HBS-708S40StrategyProporciona una actualización de la competencia en las comunicaciones móviles a través de 1992, tanto para los Estados Unidos y el Reino Unido.Starting at €5.74
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Pintura Corporation: The Lena Launch Decision, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-917524-EMarketingTeaching note for case 917523.Starting at €0.00
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Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-919522-EMarketingTeaching note for case 919521.Starting at €0.00
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Promoting Land and Nature Jerky, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-920564-EMarketingTeaching note for case 920563.Starting at €0.00
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The Lena Launch Decision (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-918S12MarketingA maker of paints and product coatings is considering introducing a new high-performance, environmentally-friendly hardwood coating called Lena. To proceed with the next phase of development, Pintura's VP of new product development must present a convincing analysis of the product's feasibility-along with a proposed marketing program. The VP must consider the relationship of the proposed product to the rest of the Industrial Finishes Group's prod...Starting at €8.20
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McCaw Cellular Communications, Inc. (B) (Spanish Version)
Teisberg, Elizabeth Olmsted; Shumway, Chris; Rossi, SharonCase HBS-708S38StrategyDescribe McCaw Cellular Communications, Inc. de decisión de inversión y los planes estratégicos en 1990, a raíz de la situación en el caso (A). Contornos de la situación competitiva en otros tipos de comunicaciones móviles en los Estados Unidos y el Reino Unido en 1991.Starting at €5.74
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McCaw Cellular Communications, Inc. in 1990 (A) (Spanish Version)
Teisberg, Elizabeth OlmstedCase HBS-308S58StrategyDescribe McCaw Cellular Communications, la posición competitiva de Inc. en 1990. McCaw es la mayor empresa de servicios de telefonía celular en los Estados Unidos. Se enfrenta a desafíos del cambio tecnológico y la estrategia de la formulación en una industria con un futuro muy incierto. Se centra en una inversión estratégica en una de las dos nuevas tecnologías para los conmutadores. Plantea la cuestión general de cómo se elige entre dos tecnolo...Starting at €8.20
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Wiikano Orchards, Teaching Note
Shapiro, Benson P.; Hartman, Katherine B.Teaching Note HBS-918518-EMarketingTeaching note for case 918517.Starting at €0.00
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Cleveland Clinic: Transformation and Growth 2015
Porter, Michael E.; Teisberg, Elizabeth OlmstedCase HBS-709473-EStrategyThe Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties."Patients First! takes shape as the teams measure and report outcomes, coordinate care, and develop to support improving value for patients. In addition to restructuring care delivery in the hospitals and throughout north...Starting at €8.20
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Promoting Land and Nature Jerky (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-921S01Marketingreduce the promotion budget by 30%, increase spending on consumer promotions by $200,000, or increase spending on trade promotions by $200,000. Ryan's goal is to achieve an operating profit of at least 7% of L&N's sales in 2020. To make a recommendation, Ayers must first evaluate the effectiveness of past consumer and trade promotions and then determine how to allocate promotional spending to achieve Ryan's operating profit goal. The case can ...Starting at €8.20