HBSP (USA)
-
Traversing a Career Path: Pat Fili-Krushel (A) (Spanish Version)
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.Case HBS-917S12Knowledge and CommunicationPat Fili-Krushel, CEO y presidente de WebMD y ex presidente de la cadena ABC, contempla aceptar la oferta de Richard Parson a convertirse en el primer vicepresidente ejecutivo de administración de AOL Time Warner. La aceptación de esta posición sería una parte posterior traslado a medios de comunicación, sino también un cambio de carrera de posiciones de línea a un papel personal corporativo. El caso perfiles de experiencias de medios de Fili-Kru...Starting at €8.20
-
Marlboro Friday (A) (Spanish version)
Silk, Alvin J.; Isaacson, BruceCase HBS-506S27MarketingOn April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major shift in strategy designed by Philip Morris to reverse the alarming declines in Marlboro's market share, which had occurred in the face of severe price competition from discount bra...Starting at €8.20
-
Showdown on the Waterfront: The West Coast Port Dispute (A) and (B), Teaching Note
McGinn, Kathleen L.; Pradel, Dina W.; Hammer, Cailin B.Teaching Note HBS-908063-ETeaching Note for [904045] and [904067].Starting at €0.00
-
American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
-
Carolina for Kibera
McGinn, Kathleen L.; Hammer, Cailin B.Case HBS-910017-ELeadership and People ManagementThis is the standard text version of this case. If you are interested in electronic use of a version with embedded videos, there is a version of the case with that additional content. It is case number 913701. A growing NGO based in Kibera, Nairobi, Kenya, is facing a complete change in leadership as the founders step back. At the same time, a $1 million grant presents new opportunities and challenges.Starting at €8.20
-
Carolina for Kibera, With Embedded Video
McGinn, Kathleen L.; Kutchma, Beth-Ann; Hammer, Cailin B.Case HBS-913701-ELeadership and People ManagementThis case is a special format with embedded videos - it is only available for use electronically. If you are interested in getting printed copies of this case, please feel free to use the version of the case without embedded videos, which is case number 910017. Carolina for Kibera (CFK) is an international non-profit organization whose mission is to promote youth leadership and gender and ethnic cooperation in Kibera, the largest unstructured set...Starting at €8.20
-
Vistakon: Lentes de Contacto Desechables 1 Day Acuvue
Silk, Alvin J.; Isaacson, Bruce; Bell, MarieCase HBS-505S13MarketingVistakon, una filial independiente y empresarial de Johnson & Johnson, fue pionera en la producción y comercialización de lentes de contacto desechables con el lanzamiento de 1987 Acuvue, la primera lente de uso prolongado desechable - lentes de contacto blandas que los pacientes usen durante un periodo de menos de dos semanas y luego abandonan. En 1993, Acuvue era la marca líder de lentes de contacto blandas en Estados Unidos. En marzo de 1994, ...Starting at €8.20
-
American Airlines' Value Pricing (A), (B), and (C), Teaching Note
Silk, Alvin J.Teaching Note HBS-919408-EMarketingTeaching note for cases 594001, 594019, and 595037.Starting at €0.00
-
Traversing a Career Path: Pat Fili-Krushel (A)
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.Case HBS-909009-EPat Fili-Krushel, CEO and president of WebMD and past president of ABC Network, contemplates accepting Richard Parson's offer to become the first executive vice president of administration at AOL Time Warner. Accepting this position would be a move back into mainstream media but also a career shift from line positions to a corporate staff role. The case profiles Fili-Krushel's media experiences, and her use of interpersonal influence and negotiat...Starting at €8.20