Ivey Business School (Canada)
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Tetra Bio-Pharma: Brand Building in the Cannabinoid Pharmaceutical Market
Jake Girard; Peter Voyer; Gerry KerrCase IVEY-9B20A003-EEntrepreneurship, MarketingTetra Bio-Pharma (Tetra) was a new firm operating in a murky but promising industry—cannabinoid-derived pharmaceutical products. But, the firm had been so involved in navigating drug development and approval processes that it had lost track of its identity. The firm did not define itself initially, and with its rapid growth, shifting strategies, evolving competencies, and plethora of alliances, Tetra needed a stronger focus. Adding to the turmoil...Starting at €8.20
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Kreative Kasuals Inc.
Elizabeth M.A. Grasby; Kevin DeanCase IVEY-9B12B001-EAccounting and Control, EntrepreneurshipThe owner of a small Ontario-based textiles manufacturer must decide whether to bid on two government tenders and, if so, at what prices. The owner must analyze each bid by calculating its direct, absorption, and full costs, consider the impact of adding each bid’s volume to the company’s current capacity level, and determine the differences between a one-time and multi-year tender contract. The owner also wants to look at the overall “fit” of th...Starting at €8.20
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Horseshoe Resort
Elizabeth M.A. Grasby; Kevin DeanCase IVEY-9B11B011-EAccounting and ControlThe general manager of Horseshoe Resort is finalizing the proposal for a new adventure park with his management team. Horseshoe is a recently purchased all-season resort, and new ownership wants to increase Horseshoe’s attractions to entice visitors to the resort in the summer months. The general manager wants to determine how best to use the land and investment money to cater to Horseshoe’s target market and add to its portfolio of activities....Starting at €8.20