Default Category
-
For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
-
The Detroit River International Crossing Bridge
Kent Walker; Saeed RahmanCase IVEY-9B13M114-EStrategyThis case discusses the only privately owned bridge between Canada and the United States and the possible construction of a second competing and publicly owned bridge. With an upcoming crucial vote on the fate of the public bridge, a Michigan student must decide how to vote and whether she believes that a central public infrastructure should be privately held. She contemplates a deeper issue as well – the fundamental principle of capitalism, a sy...Starting at €8.20
-
Rivest Farms: Farming Approaches and the Four Ps
Kent Walker; Ryan DonallyCase IVEY-9B16M011-EEntrepreneurship, StrategyHaving previously raised pigs on his farm with unsuccessful results, a Canadian farmer has always dreamed of reintroducing pigs to his cash crop farm. The decision is particularly difficult, as he must consider not only the financial viability of his options, but also the environmental costs, benefits, and the welfare of the animals and workers — collectively referred to as the Four Ps (profits, planet, people, and pigs). Although the market for ...Starting at €8.20
-
eStore at Shell Canada Limited
Deborah Compeau; Barbara L. Marcolin; Roger Milley; Chad SaundersCase IVEY-9B06E020-EInformation TechnologiesThe commercial eProducts Manager at Shell Canada has to determine how to improve the adoption and utilization of their eCommerce channel. eStore had been developed for the fuel and lubricants market as a pilot test of how Shell might communicate with its customers electronically, thus reducing costs. While eStore had been in place for a year, and many customers had signed up, utilization was low. A consulting firm has made recommendations about t...Starting at €8.20
-
HuStream Technologies Interactive Video
Barbara L. Marcolin; Kathryn Brohman; Ning Su; Norine Webster; Laura MarcolinCase IVEY-9B14E008-EEntrepreneurship, Information Technologies, StrategyA management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders’ efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company’s products and services. Using that platform, clients can pr...Starting at €8.20
-
Biblio Credit Union: Social Inequality and the Living Wage
Kent Walker; Curtis LabutteCase IVEY-9B17M020-EStrategyIn 2016, the community engagement manager at Biblio Credit Union, a financial institution in Ontario, Canada, was concerned about rising social inequality. The company was respected in the community for its high business ethics and careful attention to corporate social responsibility. Although most of the company’s employees were paid well, some employees received little more than the minimum wage. The community engagement manager wondered how to...Starting at €8.20
-
Aparigraha Yoga: Balancing the Tensions of Sustainable Entrepreneurship
Kent Walker; Ian StecherCase IVEY-9B19M021-EEntrepreneurship, StrategyAparigraha Yoga was founded in 2012 as a sustainable entrepreneurship venture in Ontario that sought to balance the environmental, social, and financial components of the triple bottom line (3BL) while providing high-quality yoga classes in its community. The founder intended to utilize synergistic solutions, which fully integrated each 3BL component, to address any business problem. In 2018, she identified two issues at her studio that challenge...Starting at €8.20
-
ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCase IVEY-9B13E001-EEntrepreneurship, Information Technologies, StrategyThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Starting at €8.20
-
MedicalTech: Co-creating Value with Customers
Barbara L. Marcolin; Sasha Romano LopezCase IVEY-9B11E037-EEntrepreneurship, Information Technologies, StrategyThe head of research and development at MedicalTech, a new manufacturer of magnetic resonance imaging (MRI) coils and software, had just met with MedicalTech's founder and chief executive officer (CEO). They had been discussing the technology development requirements decided so far in their attempts to build MedicalTech's first technology offering for diagnosing cancer. The head of research and development needed to advise the CEO regarding the b...Starting at €8.20
-
NorthCan Packaging and Logistics: Leveraging Growth through International Expansion
Joel Tye; Francine Schlosser; Kent WalkerCase IVEY-W27074-EStrategyThe chief executive officer (CEO)of NorthCan Packaging and Logistics (NorthCan) was considering options for NorthCan’s planned expansion into the United States. He had to decide whether NorthCan should (1) construct or purchase a facility in the United States; (2) develop a strategic partnership with an established, complementary US-based packaging solutions company; (3) franchise sales and service in the United States; or (4) expand into the Uni...Starting at €8.20