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Graham's Pharmacy: Traditional Care, Modern Solutions
Nicole Bérubé; R. Frank DelangheCase IVEY-9B16A047-EEntrepreneurship, MarketingIn 2012, Graham’s Pharmacy opened to offer more traditional pharmacy services and counselling in contrast to franchise pharmacies. The business was the brainchild of a pharmacist and entrepreneur with a strong commitment to the pharmacist profession. Located in the heart of the historic business sector of Kingston, Ontario, Graham’s Pharmacy had taken over a historic building that formerly housed a bank. The pharmacy was intended to improve the q...Starting at €8.20
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Kinsip: Marketing Spirits, Maple Syrup, And Hand Sanitizer
Nicole Bérubé; Geoffrey T. PondCase IVEY-9B21A017-EMarketing, StrategyIn May 2020, the three cofounders of Kinsip House of Fine Spirits (Kinsip), a craft distillery located on a farm in Prince Edward County, Ontario, Canada, felt a great sense of accomplishment. The distillery had a varied product mix that included light anStarting at €8.20
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Prosper: Marketing Fit
Julie Gosse; Mano MajumdarCase IVEY-9B19A056-EEntrepreneurship, MarketingThe co-founders of Prosper, an early-stage start-up offering a mobile application–based interview preparation and coaching service, were preparing a report for an upcoming meeting with private equity investors. The co-founders sought a CA$1 million seed iStarting at €8.20
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St. Thomas Elevated Park: A Step Into the Unknown
Julie Gosse; Mano MajumdarCase IVEY-9B20M133-EStrategyIn 2019, the president of On Track St. Thomas (OTST), was considering the future of St. Thomas Elevated Park, a public park built on an abandoned railway bridge and now under the care of OTST. The park was built after much lobbying and community fundraisiStarting at €8.20