Ivey Business School (Canada)
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La Maison Simons: The Bra Backlash
Jana Seijts; Gerard Seijts; Benjamin BigioCase IVEY-9B20C008-EEntrepreneurship, Leadership and People ManagementLa Maison Simons was a successful 178-year-old, family-run fashion retailer with 15 locations across Canada and over CA$500 million in sales in 2018. On September 6, 2018, the president and chief executive officer (CEO), supported and approved the launch of a new marketing campaign featuring brassieres named after historic Canadian women. One of those women was the former chief justice of the Supreme Court of Canada, Beverley McLachlin. Within ho...Starting at €8.20
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Lac-Megantic Train Derailment: Putting Out the Fires (B)
Jana Seijts; Paul BigusCase IVEY-9B13M136-EStrategySupplement to 9B13M135.Starting at €5.74
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SoJo: Modeling Social Enterprise
Kanika Gupta; Melissa Leithwood; Oana BranzeiCase IVEY-9B13M103-EEntrepreneurship, StrategySoJo is an online resource hub — optimized for web and mobile — focused on helping early-stage social innovators turn their ideas into action. Founded in Canada as a for-profit venture in 2010, the company depends mainly on volunteer part-time staff and competes for traffic in cyberspace with its own content providers. Many skeptics doubted the idea would ever work: why would content providers forego traffic on their own sites by relinquishing th...Starting at €8.20
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The Globe and Mail: Cut-and-Paste Plagiarism Scandal
Jana Seijts; Paul BigusCase IVEY-9B13M047-EStrategyThe public editor of The Globe and Mail, Canada’s leading national newspaper, faces a significant ethical situation. An advocate of media standards has released a blog post outlining allegations of plagiarism against a prominent newspaper columnist. Following the release of the blog post, numerous members of the public and the journalism community began commenting on the situation. The public editor is responsible for upholding journalistic ethic...Starting at €8.20
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Research in Motion: Sincerely, a RIM Employee (B)
Jana Seijts; Paul BigusCase IVEY-9B12C021-ELeadership and People Management, StrategyThis case is a supplement to Research in Motion: Sincerely, a RIM Employee (A).Starting at €5.74
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Research in Motion: Blackberry Blackout (B)
Jana Seijts; Paul BigusCase IVEY-9B12M045-ELeadership and People Management, Marketing, StrategyThis case is a supplement to Research in Motion: Blackberry Blackout (A).Starting at €5.74
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Renewable Energy Co.
Oana Branzei; Stewart Thornhill; Guy L.F. Holburn; Adam ReedsCase IVEY-9B09M043-EEntrepreneurship, StrategyAfter half a year researching technologies and examining the current and future environment for renewable energy in Ontario, Canada, two MBA graduates must decide which renewable energy field to enter — solar photovoltaic, wind, hydroelectric, geothermal, biogas, or ocean. Each choice represents great opportunities, and the entrepreneurs must ensure that they select the most suitable technology based on their experience and management skills, and...Starting at €8.20
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City in Crisis: Michael Taylor
Jana Seijts; Paul BigusCase IVEY-9B10M102-EStrategyOver the past four years the chief administrative officer (CAO) had worked hard to bring change to the city of Havenstock, Canada. Prior to his arrival at Havenstock in 2004, City Hall was awash in media scandal, secrecy, and suspicion. Moreover, the work environment at City Hall was plagued with closed-channel communication and a lack of trust between employees and management. Staff morale was low and the relationship with the press was tense. T...Starting at €8.20
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Wellspring (A): Partnering for Compassion
Ryan Raffety; Oana BranzeiCase IVEY-9B13M131-EStrategyThe case features a non-profit organization in crisis: a local cancer-support centre faces many constraints but has few options. The organization is committed to improving the lives of families affected by cancer by providing free services to its members and funding its small full-time staff through donations. However, its compassionate mission and its financial viability appear to be at odds, with every additional program sinking the small non-p...Starting at €8.20
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A Study in Grey: Lisa LaFlamme’s Dismissal from CTV News
Gerard Seijts; Jana Seijts; Lindsay HobbsCase IVEY-W34665-EKnowledge and Communication, Leadership and People ManagementLisa LaFlamme was the trusted face of CTV National News. In 2022, she was at the height of her career. It was therefore a shock to her colleagues and viewers when, on August 15, 2022, she posted a video on Twitter to announce that she had been abruptly ousted from CTV by its parent company, Bell Media Inc. (Bell Media). Bell Media was hit with seemingly never-ending waves of negative press, including speculation that sexism and ageism had been th...Starting at €8.20