Default Category
-
epost: Evolving an Online Business
Deborah Compeau; Jane GravillCase IVEY-9B07E001-EInformation TechnologiesThe chief executive officer (CEO) of epost is preparing for a meeting with his successor. Epost, a division of Canada Post, is in a transition and many decisions will need to be made by the successor. With the introduction of the Internet, people are using regular postal services less frequently. Epost was created to generate revenue and to provide customers the ease of paying bills electronically. In 2004, epost acquired its competitor, Webdoxs....Starting at €8.20
-
Molson Canada: Social Media Marketing
Deborah Compeau; Israr QureshiCase IVEY-9B08A014-EMarketingThis case describes Molson’s experiment with social media for creating brand awareness. In November 2007, Molson, part of the Molson Coors Brewing Company, ended a social media promotion after facing criticism that it promoted binge drinking. Molson was faced with the difficulty of how quickly the contents of social media could spread to various audiences. The case encourages readers to ponder whether Molson’s action was the only option available...Starting at €8.20
-
Waterloo Regional Police Services: The CIMS Project (B)
Jane Gravill; Deborah CompeauCase IVEY-9B07E008-EInformation TechnologiesThe chief of the Waterloo Regional Police Service was again faced with a crisis in the ongoing development of the CIMS project. It was early 2005 and he found himself again debating the future of this increasingly time-consuming and expensive project. Complicating matters now, however, was the fact that several of his partner organizations in CIMS wanted to go live with those portions of the software which had been delivered from the vendor. Thes...Starting at €5.74
-
Sidewalk Toronto: Are Smart Cities the Future of Urban Development
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCase SM-1696-EEconomics, Information Technologies, Innovation and Change, StrategyThe case describes Sidewalk Toronto project. It was a project first initiated by Waterfront Toronto in 2017 by issuing the request for proposal (RFP) on development of the Quayside area. Sidewalk Labs, which is a subsidiary company of Alphabet Inc. and a sister company of Google, won the bid in 2017. The Master Innovation Development Plan (MIDP) was created in 2019 through conversations with over 21,000 Torontonians and aimed to be an innovative ...Starting at €8.20
-
eStore at Shell Canada Limited
Deborah Compeau; Barbara L. Marcolin; Roger Milley; Chad SaundersCase IVEY-9B06E020-EInformation TechnologiesThe commercial eProducts Manager at Shell Canada has to determine how to improve the adoption and utilization of their eCommerce channel. eStore had been developed for the fuel and lubricants market as a pilot test of how Shell might communicate with its customers electronically, thus reducing costs. While eStore had been in place for a year, and many customers had signed up, utilization was low. A consulting firm has made recommendations about t...Starting at €8.20
-
IBM Canada Ltd.: Implementing Global Strategy
Deborah Compeau; Ken MarkCase IVEY-9B10E008-EInformation TechnologiesA senior manager at IBM Canada Ltd. is trying to determine how best to implement strategy developed at the global level. The Business Transformation Executive, Sales & Distribution, IBM Canada Ltd., is responsible for introducing, maintaining and retiring software programs to support IBM Canada's business needs. In October 2009, the senior manager is trying to assess if the customer relationship management (CRM) developed locally should continue ...Starting at €8.20
-
Starbucks Canada: The Mobile Payments Decision
Deborah Compeau; Cato Pastoll; Tyler Rochwerg; Brandon VlaarCase IVEY-9B15E002-EInformation TechnologiesIn December 2012, the management of Starbucks Canada, an autonomous subsidiary of the U.S.-based multinational coffeehouse chain, is trying to decide how best to implement mobile payments in its 1,350 locations across Canada. While the company has currently been using a mobile application to accept payments through its proprietary Starbucks Card, rival Tim Hortons has recently introduced a more advanced mobile payment solution. There are many new...Starting at €8.20
-
Molson Canada: Social Media Marketing (Spanish version)
Deborah Compeau; Israr QureshiCase IVEY-9B08AS14MarketingEste caso describe experimentos de Molson con los medios sociales de comunicación para crear conocimiento de marca. Ilustra los temas implicadas en la comercialización de los medios de comunicación sociales. Molson se enfrentó con el desafío de cómo rápidamente el contenido de los medios de comunicación social podría extenderse a diversos grupos. Había un peligro real de salir afuera de su control si Molson no responderían con rapidez El caso ani...Starting at €8.20
-
Waterloo Regional Police Services: The CIMS Project (C)
Jane Gravill; Deborah CompeauCase IVEY-9B07E009-EInformation TechnologiesThe chief of the Waterloo Regional Police Services (WRPS) found himself preparing for an important board meeting to discuss the fate of the CIMS project. Earlier that year he had recommended that the contract with ITG be cancelled and negotiations toward this end were proceeding. Now the chief was faced with the task of recommending an alternative vendor and approach for completing this important project. WRPS needed to install a suitable compute...Starting at €5.74
-
Sidewalk Toronto: ¿Las ciudades inteligentes son el futuro del desarrollo urbanístico
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCase SM-1696Economics, Information Technologies, Innovation and Change, StrategyEl caso describe el proyecto Sidewalk Toronto. Se trataba de un proyecto impulsado originalmente por Waterfront Toronto en 2017 con la emisión de una solicitud de propuestas (RFP) para el desarrollo de la zona de Quayside. Sidewalk Labs, filial de Alphabet Inc. y empresa hermana de Google, ganó la licitación en 2017. En 2019, a partir de las conversaciones mantenidas con más de 21.000 torontonianos, se creó el Plan Maestro de Innovación y Desarro...Starting at €8.20