HBSP (USA)
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-810140-EEntrepreneurshipAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Starting at €8.20
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Sapientis and the Launch of CECE
Lastra-Anadon, Carlos; Brown, DavidCase HBS-HKS689-EStrategyThis case invites students to grapple with the dilemmas faced by Laura Lopez, the new Executive Director of a Puerto Rican educational advocacy NGO called Sapientis. Six months ago, Sapientis gained national visibility when its national coalition for educational reform and excellence (CECE) achieved a breakthrough by gaining government support for major educational reform. But, in the ensuing months, a variety of events have raised questions abou...Starting at €8.20