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Ivey Business School (Canada)
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Alliance Design Concepts: Foreign Exchange Risk
Ryan OrchardCase IVEY-9B14M116-EStrategyAlliance Design Concepts provided audio system solutions, which involved installing high-quality sound systems in customer facilities (such as large churches). A major cost component (60–80 per cent) for these systems was the equipment (speakers, amplifiers, etc.), which was sourced from the United States and paid for in U.S. dollars (USD). Alliance quoted prices to customers in Canadian dollars (CAD) by converting equipment costs from USD to CAD...Starting at €8.20