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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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Vancouver City Savings Credit Union: Working Dads (A)
Alison Konrad; Cameron PhillipsCase IVEY-9B14C025-EEntrepreneurship, Leadership and People ManagementThe first female chief executive officer (CEO) of Vancouver City Savings Credit Union (Vancity) believes in the importance of developing a positive workplace culture. She feels that successful employers take a progressive attitude toward promoting a healthy work-life balance. She also serves as a role model to her employees by working hard but communicating clearly about needing to be present for her family. When an independent consultant surveys...Starting at €8.20
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Vancouver City Savings Credit Union: Working Dads (B)
Alison Konrad; Cameron PhillipsCase IVEY-9B14C026-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C025.Starting at €5.74