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Indochino: Achieving Growth with Bricks and Clicks
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B20A018-EEntrepreneurship, MarketingIn June 2019, the chief executive officer of a Canadian menswear enterprise was examining his options mid-way through a five-year growth plan. The strategy involved a three-fold mandate: reinforce the company’s value proposition, rapidly scale up marketing, and transition to omnichannel retailing. What has worked well for the company and how does the strategy need to be refined so the company meets its goals?Starting at €8.20
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The WestJet Christmas Miracle (A)
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B14A026-EMarketingWestJet, Canada’s second largest national airline, is preparing to launch a social media initiative to coincide with the year-end holiday season. As the company’s executive vice-president (Sales, Marketing and Guest Experience) reviews the plan, he is seeking answers to three questions. Does the proposed initiative fit or mismatch with WestJet’s brand image? Will the initiative deepen or dilute the engagement the airline currently enjoys with its...Starting at €8.20
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Clearly: Organizing for Omnichannel Retailing
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B17A025-EMarketingIn mid-January 2017, at the Vancouver head office of Clearly, Canada’s leading online optical products company, the chief executive officer was reviewing plans for the company’s participation in an upcoming international eyewear exhibition. The event provided more than 1,000 optical companies with an opportunity to showcase their latest offerings. The worldwide market for eyewear was growing, and customers were increasingly turning to online reta...Starting at €8.20
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AltaGas Ltd.: Forrest Kerr Hydroelectric Project
Gerard Seijts; Karen MacMillanCase IVEY-9B16C014-ELeadership and People ManagementAltaGas Ltd. (AltaGas), an energy company based in Calgary, Alberta, successfully collaborated with the Canadian federal government, British Columbia’s provincial government, and a First Nations group to reach an agreement for constructing a large, green energy, hydroelectric project in a remote location in northern British Columbia. Although most observers considered the agreement to be a resounding success, the founder and chief executive offic...Starting at €8.20
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Improving Class Contribution: Annie’s Low Score
Karen MacMillan; Abby XiongCase IVEY-9B18C034-ELeadership and People Management, StrategyA business student received a low rating on class contribution from her leadership professor. She struggled to understand how this low rating happened, as she thought she had contributed in every class. She then lost the motivation to participate in class discussions, but considered developing a plan of action to address the problem. What strategies would help her to increase her contributions in class and improve her grades?Starting at €8.20
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Breaking the Silence (B): Exploring Your Own Stories
Alison Konrad; Kanina Blanchard; Karen MacMillanCase IVEY-9B20C044-ELeadership and People Management, StrategySupplemental case for product 9B20C043.Starting at €5.74
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Breaking the Silence at Work: (A) Taboo Topics and (B) Explore Your Own Stories - Teaching Note
Kanina Blanchard; Alison Konrad; Karen MacMillanTeaching Note IVEY-W25585-EKnowledge and Communication, Leadership and People ManagementTeaching Notes for products W25584 and W25586Starting at €0.00
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Somebody Stop the Radio Star: Jian Ghomeshi at the CBC
Karen MacMillan; Meredith WoodwarkCase IVEY-9B16C008-ELeadership and People ManagementIn 2012, the executive producer of the hit radio show Q and the director of Network Radio at the Canadian Broadcasting Corporation (CBC) faced employees’ complaints against the show’s star host, Jian Ghomeshi. The employees alleged that Ghomeshi’s treatment of employees was problematic and contrary to the corporation’s values and policies. A few years earlier, a female employee had also alleged mistreatment by Ghomeshi but no disciplinary action ...Starting at €8.20
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Ivey Publishing: Making a Case for Paying the Price
Brent Beal; Karen MacMillanCase IVEY-9B17M138-EStrategyIn 2017, Ivey Publishing, a publisher and distributor of cases for the academic market, struggled with widespread copyright infringement, which affected its revenue stream. The digital revolution, which had an impact on so many other creative industries, including music, film, and computer software, had also affected the publisher.Ivey Publishing’s sales team leader made a call to a business professor to elicit his support in encouraging his stud...Starting at €8.20
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The WestJet Christmas Miracle (B)
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B14A027-EMarketingSupplement to 9B14A026.Starting at €5.74