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Just Us. Community-based Tourism
Ian McKillop; Julia Sagebien; Alba BruguerasCase IVEY-9B10M108-EEntrepreneurship, Marketing, StrategyThe development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, during Canada’s National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia-based cooperative that offered fair trade products, had a very loyal regional following, and...Starting at €8.20
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Pinpoint Consulting — Credit Card Portfolio Valuation
Srinivas Krishnamoorthy; Devin ChetanCase IVEY-9B11E032-ECorporate Governance, Finance, StrategyPinpoint Consulting, a multi-billion dollar strategy consulting firm, has been hired by Dart Financial Corporation to provide advice on the potential acquisition of a credit card portfolio. An analyst has the task of building a model and making recommendations. The price is set at $60 million and the analyst must assess whether the portfolio is an attractive opportunity and a suitable fit for Dart Financial.Starting at €8.20
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Dexter Nelson, Summer Analyst
James A. Erskine; Devin ChetanCase IVEY-9B09M034-EStrategyDexter Nelson recently accepted a summer analyst position at PPC Consulting (PPC) in Toronto, and was excited to take on the challenge in a high-performance organization. It had only been a few days since he had started his internship when the rest of Dexter Nelson's team left to conduct primary research at a client site. Left alone to work on his first real project, he began to feel overwhelmed. Having recognized the project as a new product lau...Starting at €8.20
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Marketing Planning at Just Us Cafés
Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillopCase IVEY-9B09A014-EEntrepreneurship, MarketingJeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two ...Starting at €8.20