Default Category
-
Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
-
Silverton Winery - Teaching Note
P. Fraser Johnson; Robert VolckoTeaching Note IVEY-W29389-EStrategyTeaching note for product 29388.Starting at €0.00
-
David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20
-
Silverton Winery
P. Fraser Johnson; Robert VolckoCase IVEY-W29388-EStrategyIn May 2022, a consultant with global management consulting firm Kearney was working on a project for a private equity client, OPW Partners Inc. (OPW). The client was looking to acquire a high-end wine producer in Oregon and had engaged Kearney to complete an operational due diligence of its wine-making operations. The consultant and his team would be flying to Oregon to complete a series of site visits and ask questions directly to the wine-maki...Starting at €8.20