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Molson Canada: Social Media Marketing
Deborah Compeau; Israr QureshiCase IVEY-9B08A014-EMarketingThis case describes Molson’s experiment with social media for creating brand awareness. In November 2007, Molson, part of the Molson Coors Brewing Company, ended a social media promotion after facing criticism that it promoted binge drinking. Molson was faced with the difficulty of how quickly the contents of social media could spread to various audiences. The case encourages readers to ponder whether Molson’s action was the only option available...Starting at €8.20
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Fabric Super-Store (B)
David Simpson; Colin McDougallCase IVEY-9B11M036-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Fabric Super-Store (A)
David Simpson; Colin McDougallCase IVEY-9B11M035-EStrategyTwo entrepreneurs were investigating Fabric Super-Store franchise ownership opportunities available to them in Ontario, Canada. The Fabric Super-Store had 68 locations worldwide, comprised of both corporate-owned and -operated stores and licensed franchises. It had recently undertaken to convert all existing corporate-owned stores to franchises. The entrepreneurs had recently re-located to the area after several years pursuing different careers i...Starting at €8.20
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Molson Canada: Social Media Marketing (Spanish version)
Deborah Compeau; Israr QureshiCase IVEY-9B08AS14MarketingEste caso describe experimentos de Molson con los medios sociales de comunicación para crear conocimiento de marca. Ilustra los temas implicadas en la comercialización de los medios de comunicación sociales. Molson se enfrentó con el desafío de cómo rápidamente el contenido de los medios de comunicación social podría extenderse a diversos grupos. Había un peligro real de salir afuera de su control si Molson no responderían con rapidez El caso ani...Starting at €8.20
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Fabric Super-Store (C)
David Simpson; Colin McDougallCase IVEY-9B11M037-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Ring-A-Wing (B)
David Simpson; Colin McDougallCase IVEY-9B11N002-EEntrepreneurship, FinanceThis case is a supplement to Ring-A-Wing (A).Starting at €5.74
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The Stitch It Group Inc. (B)
David Simpson; Ken MarkCase IVEY-9B10M087-EEntrepreneurship, StrategyThis is a supplement to Stitch It (A), product number 9B09M022. The Stitch It Group (Stitch It) is a mall-based clothing alteration service. Having previously sold Stitch It to its current owners in 1990 (retaining the chief executive officer (CEO) position), the founder and CEO was presented with an opportunity in 2003 to repurchase the company. Having originally sold the business because he was too cash-strapped to grow it himself, Stitch It ha...Starting at €5.74
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Bridgit
David Simpson; Colin McDougallCase IVEY-9B14M150-EEntrepreneurship, StrategyIn 2014, the co-founder of a new business needs to develop a solid business case for the value of her new software application, Bridgit. Focused on reducing construction delays due to poor deficiency management, Bridgit's software enables project managers to eliminate wasted resources (e.g., time, money, relationship capital) by delivering an easy-to-use software solution. Determining the value of Bridgit in the absence of meaningful numbers crea...Starting at €8.20
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Ring-A-Wing (A)
David Simpson; Colin McDougallCase IVEY-9B11N001-EEntrepreneurship, FinanceLate in August 2004, Chris Higgins was forced into the unenviable position of determining the future of Ring-A-Wing, a London, Ontario-based fast food producer of premium chicken wings for home delivery. After making a personal loan to a friend wishing to invest in the business, the situation devolved in less than nine months from Higgins being a passive lender to being a significant investor to sitting in a bankruptcy meeting trying to determine...Starting at €8.20
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The Stitch It Group Inc.
David Simpson; Ken MarkCase IVEY-9B09M022-EEntrepreneurship, StrategyThe Stitch It Group (Stitch It) is a mall-based clothing alteration service. Having previously sold Stitch It to its current owners in 1990 (retaining the chief executive officer (CEO) position), the founder and CEO was presented with an opportunity in 2003 to repurchase the company. Having originally sold the business because he was too cash-strapped to grow it himself, Stitch It had since grown from three store locations to 84 stores under thre...Starting at €8.20