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Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCase IVEY-W26088-EMarketing, StrategyThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentStarting at €8.20
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Dot Autonomous Power Platform: The Future Of Farming
Dwight Heinrichs; Michael Taylor; Marco CoppolaCase IVEY-9B19A055-EEntrepreneurship, MarketingThe Dot autonomous agricultural platform, manufactured by SeedMaster Manufacturing, an innovative farm equipment manufacturer in White City, Saskatchewan, was a driver-less vehicle designed to replace the farm tractor. This vehicle allowed large-scale farStarting at €8.20
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Rethinking B-Sc’ool Apparel at Hill
Dwight Heinrichs; Michael TaylorCase IVEY-9B20A009-EEntrepreneurship, MarketingIn October 2018, the president of a business school student (BSS) society must decide on the viability of marketing a line of business school apparel. The school had been selling its brand of products with moderate success and the president had to determine the best option going forward. She faced a number of decisions: How to increase sales? What should be included in the clothing line? Should the product line be branded under the school’s or th...Starting at €8.20
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Racing into the Future: Strategic Marketing for the Regina Auto Racing Club
Dwight Heinrichs; Chris Street; Michael TaylorCase IVEY-9B17A050-EEntrepreneurship, MarketingThe Regina Auto Racing Club (RARC) had been operating the Kings Park Speedway since 1967. In 2016, the race track and facilities were beginning to show their age and were in need of costly upgrading. Unfortunately, the club had also been suffering from declining attendance over the past five years, and the associated decline in ticket revenue had led to a shrinking race schedule. At the end of the race season in 2016, the club managed to break ev...Starting at €8.20
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EPCOR Utilities Inc: Modernizing Alberta's Electricity System
Joel Gehman; Jennifer Keith; Chelsey McLeod; Jolene Proulx; Leanne HedbergCase IVEY-9B18M109-EStrategyIn 2010, EPCOR Utility Inc.’s application to implement new metering technologies was denied by the Alberta Utilities Commission. By 2014, however, several key changes had taken place in regulations and in the cost of smart meters. With another application to the Alberta Utilities Commission due in just four months, the director at EPCOR Utility Inc. was contemplating several options, all of which involved carefully considering the interests of ma...Starting at €8.20