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Camp Wahanowin (Spanish version)
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12AS03MarketingEl propietario y director de un campamento residencial de verano para niños reconoce la necesidad de hacer algunos cambios para la próxima temporada. Su objetivo principal es aumentar el número de campistas. Específicamente, se necesitan iniciativas de venta para reforzar las sesiones de agosto, un mes cuando el campamento experimenta disminución de matrícula. Tiene algunas decisiones claves, incluyendo en qué grupo enfocar, cómo promover las ses...Starting at €8.20
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Nora Lang: Pay Equity at FTS
Matthew Sooy; Lauren Iuliani; W. Spencer AshbyCase IVEY-9B20C030-ELeadership and People Management, StrategyIn August 2018, a recent Canadian business school graduate was excited about starting her dream job at a global financial consulting firm headquartered in the United Kingdom. However, on her first day, she learned from discussions with co-workers that newStarting at €8.20
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EOS Imaging: Revenue Recognition
Kun Huo; Matthew Sooy; Zoe ZhouCase IVEY-W24571-EAccounting and ControlJane Zhou, an equity analyst at a large asset management firm, was preparing a report on EOS Imaging (EOS), a French medical device company that her firm had invested in. EOS’s drastic fall in First Quarter (Q1) 2019 revenue caught Zhou’s attention, as thStarting at €8.20
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Paratent Event Rentals Ltd.: The Job Costing Decision
Matthew Sooy; Anthony MastromariniCase IVEY-W24214-EAccounting and ControlIn 2019, Paratent Event Rentals Ltd. was facing the possibility of year end net losses. The co-owners of this Canadian business had recently invested in premium inventory, but a lackluster first quarter showed that they were not forecasted to get return on their investments. A new method of cost allocation was proposed to get Paratent back on track. When choosing between three conflicting future contracts, both the old and new methods of cost all...Starting at €8.20
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In Search of the 'Right' Numbers: Navigating Professional Judgment Challenges in Accounting
Mitchell Stein; Matthew Sooy; Anthony ScilipotiCase IVEY-9B20B012-EAccounting and ControlIn October 2001, the co-founder and vice-president of Veritas Investment Research Corporation (Veritas), was considering his next steps as he prepared to issue a highly critical report on Bombardier Inc. (Bombardier). The vice-president believed that BombStarting at €8.20
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Mobiroo Inc.
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12M083-EEntrepreneurship, StrategyThe founder and chief executive officer of Mobiroo Inc. must make several decisions regarding the future of his mobile application (app) gift card company. Mobiroo had created the first app gift card for Android and Blackberry users ? similar to the iTunes gift card for iPhone users. Over the past two years, the company had experienced phenomenal growth in the business-to-business space, selling a white-labelled app storefront to mobile carriers ...Starting at €8.20
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Camp Wahanowin
Elizabeth M.A. Grasby; Eric SilverbergCase IVEY-9B12A003-EMarketingThe owner and director of a residential summer camp for children recognizes the need to make some changes to achieve his primary objective of increasing the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions, and what to charge for any new product...Starting at €8.20