Default Category
-
Internationalization of Logset Oy
Bonita Russell; Cory IsaacsCase IVEY-9B17M175-EStrategyLogset Oy (Logset) was a privately held, specialized forest-machine manufacturing firm in Koivulahti, Finland. The firm had a strong presence in Europe but not in North America. Canada, with 42 per cent of its land mass covered by forest, was an appealing market, although 15 years of effort had not resulted in any appreciable increase in sales there. Logset had a strong dealer network in Ontario and Quebec. However, efforts to recruit a dealer fo...Starting at €8.20
-
Northern Rush
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15B004-EAccounting and Control, MarketingA university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of...Starting at €8.20
-
Junkkari Oy: Growing the Wood-Chipper Business
Bonita Russell; Cory IsaacsCase IVEY-9B18M131-EStrategyThe MSK Group Oy was a third-generation family-owned business located in Ylihärmä, Finland. One of its subsidiaries, Junkkari Oy (Junkkari), manufactured agricultural and forestry equipment, including a range of mid-sized disk wood chippers used in small-scale farming and forestry applications; most of these were exported to markets in Europe and South Africa. Junkkari was not the only Finnish firm manufacturing wood chippers, and there was littl...Starting at €8.20
-
David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20