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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20
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Fabric Super-Store (B)
David Simpson; Colin McDougallCase IVEY-9B11M036-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Fabric Super-Store (A)
David Simpson; Colin McDougallCase IVEY-9B11M035-EStrategyTwo entrepreneurs were investigating Fabric Super-Store franchise ownership opportunities available to them in Ontario, Canada. The Fabric Super-Store had 68 locations worldwide, comprised of both corporate-owned and -operated stores and licensed franchises. It had recently undertaken to convert all existing corporate-owned stores to franchises. The entrepreneurs had recently re-located to the area after several years pursuing different careers i...Starting at €8.20
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Praxis: Redefining the Toothpaste Industry
Ian Dunn; Edward GrayCase IVEY-9B20B005-EAccounting and Control, EntrepreneurshipIn 2019, the co-founders of Praxis—a toothpaste that aimed to improve the health and wellness of its users by incorporating vitamins, minerals, and supplements into the toothpaste—were contemplating whether to launch their business. The mission of Praxis was to facilitate a health-conscious lifestyle and empower individuals to improve their productivity and well-being. The duo wanted to assess the business environment, evaluate their product and ...Starting at €8.20
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Fabric Super-Store (C)
David Simpson; Colin McDougallCase IVEY-9B11M037-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Wrist & Rye: Curing the Naked Wrist Syndrome
Michael Taylor; Colin McDougall; Brent WinstonCase IVEY-9B17A051-EEntrepreneurship, MarketingIn 2015, Wrist & Rye Inc. was a new start-up venture in London, Canada, created by several undergraduate students who all had a passion for male fashion. Designed for young, working, professional men, the company's high-end beaded bracelets and accessories were all about looking cool and being associated with the brand. Each bracelet had a story centred on a specific cocktail to create a sense of bonding that could enhance conversations among the...Starting at €8.20
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Bridgit
David Simpson; Colin McDougallCase IVEY-9B14M150-EEntrepreneurship, StrategyIn 2014, the co-founder of a new business needs to develop a solid business case for the value of her new software application, Bridgit. Focused on reducing construction delays due to poor deficiency management, Bridgit's software enables project managers to eliminate wasted resources (e.g., time, money, relationship capital) by delivering an easy-to-use software solution. Determining the value of Bridgit in the absence of meaningful numbers crea...Starting at €8.20
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Ring-A-Wing (A)
David Simpson; Colin McDougallCase IVEY-9B11N001-EEntrepreneurship, FinanceLate in August 2004, Chris Higgins was forced into the unenviable position of determining the future of Ring-A-Wing, a London, Ontario-based fast food producer of premium chicken wings for home delivery. After making a personal loan to a friend wishing to invest in the business, the situation devolved in less than nine months from Higgins being a passive lender to being a significant investor to sitting in a bankruptcy meeting trying to determine...Starting at €8.20
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Ring-A-Wing (B)
David Simpson; Colin McDougallCase IVEY-9B11N002-EEntrepreneurship, FinanceThis case is a supplement to Ring-A-Wing (A).Starting at €5.74
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Toboggan Brewing Company: Sliding to Success
Colin McDougall; Carly ArmstrongCase IVEY-9B19A035-EEntrepreneurship, MarketingIn 2017, the owner of Toboggan Brewing Company (Toboggan) needed to increase production capacity for his craft beer without making a capital investment. Toboggan was a very small player in the Ontario market; however, its craft beer had significant opportStarting at €8.20