Stanford Graduate School of Business (USA)
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Cypress Semiconductor: A Federation of Entrepreneurs
O'Reilly, CCase SGSB-OB84-EInnovation and ChangeIn 2011, Cypress Semiconductor was doing well. Their 2010 revenues had grown 32 percent to $884 million, and coupled with diligent cost reduction efforts, their profits before taxes were up nearly 23 percent. In the preceding two years Cypress had eliminated its debt and built up a large cash position. But the semiconductor business was a brutal one demanding both continual cost reductions and innovation. Cypress was a comparatively small playe...Starting at €8.20