Ivey Business School (Canada)
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Piron Smart Technology: Parachuting a CEO from a Western Multinational (A)
Neng Liang; Chun (Jane) XieCase IVEY-9B15M015-EEntrepreneurship, StrategyPiron Smart Technologies Co. Ltd., a private enterprise located in an underdeveloped region of China, was transitioning from being a founder-centered to a professionally managed firm. In the summer of 2010, the founder and chairman of Piron attempted to hire a senior executive from a Western multinational firm as chief operating officer, with the promise of a later promotion to chief executive officer (CEO). The candidate turned down the offer an...Starting at €8.20
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Piron Smart Technology: Parachuting a CEO from a Western Multinational (B)
Neng Liang; Chun (Jane) XieCase IVEY-9B15M016-EEntrepreneurship, StrategySupplement to 9B15M015.Starting at €5.74
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Nuway Software: Making the New Way Sustainable
Susan J. Van Weelden; Laurie George BusuttilCase IVEY-9B20M104-EStrategyNuway Software (Nuway) specialized in custom mobile software. While it had procured many contracts over its 15 year history, mostly for the less than truckload and courier sectors of the transportation industry, by the beginning of 2020, it had not foundStarting at €8.20
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BYD: The Art of Precise Profit Management
Yuan Ding; Hua Zhang; Chun (Jane) XieCase IVEY-9B16B022-EAccounting and Control, StrategyBYD Company Limited (BYD) manufactured rechargeable batteries, mobile phone components, and automobiles. In 2008, the company caught the attention of Warren Buffet’s investment group, and their investment in BYD caused BYD’s share price to increase 917.86 per cent over just a year, setting Chinese investors’ expectations high for BYD’s release of A-shares, planned for June 2011. BYD’s 2010 annual report showed that the company’s performance had a...Starting at €8.20
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Leading Change at Michelin's Shanghai Factory (A)
Jean Lee; Rebecca Chung; Jianhua (Jenny) Zhu; Chun (Jane) XieCase IVEY-9B14C012-ELeadership and People Management, StrategyCase A describes the difficult situation facing the recently appointed plant manager of Shanghai Michelin Warrior Tire, a joint venture between a poorly performing Chinese state-owned enterprise and a France-based private company, Michelin Corporation. Michelin headquarters was pressing the plant manager to implement the Management System of Daily Production to improve the factory’s performance, but the plant manager sensed that the plant’s emplo...Starting at €8.20
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Leading Change at Michelin's Shanghai Factory (B)
Jean Lee; Rebecca Chung; Jianhua (Jenny) Zhu; Chun (Jane) XieCase IVEY-9B14C013-ELeadership and People Management, StrategyThis is a supplement to 9B14C012.Starting at €5.74
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Scenic Floral: Go North Young Man?
Laurie George Busuttil; Susan Van Weelden; Emma VanderPloegCase IVEY-W25532-EAccounting and Control, StrategyBen Van Weelden, Manager of Scenic Floral, was considering providing direct-to-door delivery to Northern Ontario stores for its main customer, Metro Inc. Scenic was looking for ways to increase sales and profit, but also had its eye on providing coast-to-Starting at €8.20