Ivey Business School (Canada)
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B9 Beverages: From Start-Up to Scale-Up
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghCase IVEY-9B19A008-EEntrepreneurship, Marketing, StrategyIn May 2018, B9 Beverages Private Limited (B9 Beverages), the owner of craft beer Bira 91, reached a total of over US$100 million in funding after receiving $50 million from Sofina SA, a Belgian investment firm. This third round of funding would allow the company to meet the various objectives that the founder and chief executive officer had planned for the company’s new Bira 91. He wanted his India business to break even by 2019 and expand fivef...Starting at €8.20
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Robinsons Retail Holdings Inc.: Navigating Rustan’s Acquisition
Sandeep Puri; Shweta Pandey; Babak HayatiCase IVEY-9B19A047-EMarketing, StrategyWith the acquisition of Rustan Supercenters Inc. (Rustan’s) in November 2018, Robinsons Retail Holdings Inc. (Robinsons) had become one of the top retailers in the Philippines, with over 1,800 stores. Although the acquisition brought Rustan’s network of mStarting at €8.20
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China Merchants Bank: Light Banking, Payments and Blockchain
Hugh Thomas; Mingkang Liu; Gang DuCase IVEY-9B20N024-EEntrepreneurship, Finance, StrategyIn 2018, China Merchants Bank, China’s seventh-largest bank and the 30th-largest bank in the world, strategically repositioned itself in “light banking” to address the changing competitive landscape and rapid entry of non-bank financial technology companies. These companies were using information technology to compete in China’s domestic payments market. China Merchants Bank was also actively stimulating innovation. Through its incubation fund, t...Starting at €8.20
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ofo: Innovation and the Little Yellow Bicycle
Hugh Thomas; Mingkang LiuCase IVEY-9B19M062-EStrategyOfo (stylized “ofo”), a Beijing-based bicycle-sharing company, had grown bicycle sharing from nothing into a dockless mobile application (app) service industry with over 120 million monthly active users sharing 30 million bicycles in cities across China and around the world. Founded by five bicycle enthusiasts in 2014, its dockless system used a smartphone application to unlock and locate nearby bicycles, charging an hourly rate for use. Although...Starting at €8.20
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Big Boss Cement Inc.: Stirring Up Industry Competition in the Philippines
Shweta Pandey; Sandeep Puri; Babak HayatiCase IVEY-9B18A055-EMarketing, StrategyIn January 2018, the Philippine cement industry changed forever with the entry of the 100-per-cent Filipino-owned cement manufacturing company Big Boss Cement Inc. (BBCI). When the company decided to set up shop with a cheaper, eco-friendly manufacturing process that promised less carbon emission, competition became fierce. BBCI planned to expand its capacity to take advantage of a growth in both infrastructure projects and local demand for cemen...Starting at €8.20
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China Merchants Bank: Business Model Transformation
Mingkang Liu; Hugh Thomas; Gang DuCase IVEY-9B14N016-EFinance, StrategyThe chairman and chief executive officer of China Merchants Bank (CMB) had led CMB through a decade of rapid development, implementing two transformations to save capital, develop culture and serve the financial needs of China’s new businesses and consumers. Notwithstanding successes, however, CMB’s capital constraint was biting and the stock market was punishing CMB’s shareholders. Slower domestic growth, an uncertain international economy and i...Starting at €8.20