Ivey Business School (Canada)
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Somany Ceramics: Recruitment Challenges
Amitabh Deo Kodwani; Mukesh Kumar; Sanjeev PrasharCase IVEY-9B18C025-ELeadership and People Management, StrategyIn 2016, Somany Ceramics Limited (SCL), a ceramic tile manufacturing company in India, needed industry-ready workers to meet the company’s expansion plan; however, the whole ceramics industry was affected by a shortage of labour. Most of the technically competent ceramics and construction personnel in India preferred to work in the construction industry or join other sectors such as information technology. The company’s human resources team neede...Starting at €8.20
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Jakson: Evolution of a Brand
Bipul KumarCase IVEY-9B18A041-EEntrepreneurship, MarketingJakson Group (Jakson) was a pioneer in the field of acoustic diesel generator sets. It was also one of the largest original equipment manufacturers for Cummins India Limited. Jakson had a compound annual growth rate of 23 per cent between 2000 and 2008. However, competitive forces and the 2008 global economic downturn posed tough business challenges for the company. In December 2010, the top management was contemplating how to reinforce the Jakso...Starting at €8.20
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When the Tone of an Email Went Wrong
Mukesh Kumar; Archana Parashar; Sanjeev PrasharCase IVEY-9B16C013-ELeadership and People Management, StrategyA tense situation arose in 2015 after a faculty member at the Premier School of Management in New Delhi, India, mistakenly emailed a test paper to a group email address that included the school’s students, faculty, and alumni. An alumna who received the email responded to the professor using the “reply to all” option. The tone of her email was considered to be disrespectful to the professor. The professor responded by sending his own “reply to al...Starting at €8.20
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Invento Robotics: Launching Humanoid Robots
M Harshvardhan; Bipul KumarCase IVEY-9B21A019-EMarketingBased in Bengaluru, India, Invento Robotics (Invento) was a start-up that manufactured humanoid robots. In October 2017, Invento received a mandate to develop a humanoid robot to welcome India’s prime minister and the US president’s senior adviser at the Global Entrepreneurship Summit that year in Hyderabad. It was a high-stakes event for Invento; a positive reception to the robots would mean many leads for the company, while a negative response ...Starting at €8.20
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Deloitte and KPMG: The War for Talent
Sanjeev Prashar; Amitabh Deo Kodwani; Mukesh KumarCase IVEY-9B17C023-ELeadership and People Management, StrategyIn 2016, India witnessed an intense war for talent acquisition in consulting when Deloitte Touche Tohmatsu India LLP (Deloitte) poached 20 partners and their teams—around 300 people in total—from KPMG India (KPMG). Deloitte offered a higher compensation to attract KPMG executives and lured partners with a salary jump in proportion to the number of team members they could bring from KPMG. The rivalry between the firms was fuelled by their desire t...Starting at €8.20
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Flipkart: Grappling with Product Returns
Sanjeev Prashar; Mukesh Kumar; Amit Kumar MukulCase IVEY-9B18A045-EEntrepreneurship, MarketingIn June 2016, Indian e-commerce giant Flipkart Private Limited (Flipkart) faced a common issue among online retailers: the firm needed to optimize its product return rates to reduce losses caused by returns. Accordingly, Flipkart changed its return policy, including raising the commission fees charged to sellers by an average of 5 per cent. Many sellers resented the policy change, and more than 1,800 led an online protest against Flipkart, which ...Starting at €8.20