Ivey Business School (Canada)
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Hisense: Breaking Recurring Channel Conflict
Miao Cui; Xin Li; Heng Wu; Wanling LiCase IVEY-W26698-EMarketing, StrategyHisense Group Co. Ltd. (Hisense) was a leading manufacturing enterprise in the Chinese household appliance industry. In 2010, Hisense began to lay out its online channels. At that time, the same products had different prices in different channels, which caused fierce channel conflicts. To solve this problem, Hisense segmented online and off-line products and took a series of actions to help off-line channels improve efficiency and reduce prices. ...Starting at €8.20
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Forest Cabin: Building Resilience During the Pandemic
Miao Cui; Jinfang Qian; Heng Wu; Wenbo Jiang; Lili CuiCase IVEY-W27138-EInformation Technologies, StrategyShanghai Forest Cabin Biotechnology Co., Ltd. (Forest Cabin) was a skin care product manufacturer and retailer that had focused on developing offline stores. At the beginning of 2020, however, the onset of the COVID-19 pandemic stagnated offline sales activities. Half of Forest Cabin’s offline stores closed at that time, and the existing stores had few customers, slowing the offline sales business. Forest Cabin rapidly initiated live streaming sa...Starting at €8.20
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Smaart Home Furniture: Adding Value by Adding Services
Vidya Suresh; M SelvalakshmiCase IVEY-9B19M090-EEntrepreneurship, StrategyIn 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded playerStarting at €8.20
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click
Choudhary Wajahat Naeem Azmi; Zhichuan (Frank) Li; M Selvalakshmi; P MUTHARASI; Janey ZhangCase IVEY-W34713-EAccounting and Control, FinanceHope Medicals owner, Shiva Aruguman, was considering entering the online pharmacy market. Hope Medicals was a local pharmacy in Madurai, India’s Tamil Nadu state, and Aruguman was at a strategic crossroads—he had to decide whether to expand into the online pharmacy market. With the challenges (financial and non-financial) of integrating the “brick” and “click” modes of his pharmacy business, Aruguman had to conduct an analysis based on capital bu...Starting at €8.20