Ivey Business School (Canada)
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Piron Smart Technology: Parachuting a CEO from a Western Multinational (A)
Neng Liang; Chun (Jane) XieCase IVEY-9B15M015-EEntrepreneurship, StrategyPiron Smart Technologies Co. Ltd., a private enterprise located in an underdeveloped region of China, was transitioning from being a founder-centered to a professionally managed firm. In the summer of 2010, the founder and chairman of Piron attempted to hire a senior executive from a Western multinational firm as chief operating officer, with the promise of a later promotion to chief executive officer (CEO). The candidate turned down the offer an...Starting at €8.20
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Piron Smart Technology: Parachuting a CEO from a Western Multinational (B)
Neng Liang; Chun (Jane) XieCase IVEY-9B15M016-EEntrepreneurship, StrategySupplement to 9B15M015.Starting at €5.74
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Hero MotoCorp
Tripti Ghosh Sharma; Naval ShevadeCase IVEY-9B15M056-EStrategyAfter a 26 year partnership in the Indian two-wheeler industry, Hero and Honda parted ways. Honda had now become one of Hero’s main competitors. The case covers the reasons for the split, the challenges faced by Hero and the strategic initiatives it had to use to overcome these challenges. After the split, rebranding and re-positioning itself as a stand-alone brand was of primary importance to Hero MotoCorp. To ensure that Hero MotoCorp continued...Starting at €8.20
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Snapdeal.com
Tripti Ghosh Sharma; Dheeraj Tewani; Laksh Sharma; Amit Sharma; Naval ShevadeCase IVEY-9B16M019-EStrategySnapdeal.com had launched as a platform for online discount coupons, then revamped its business model in the evolving Indian e-commerce sector to become one of India’s largest e-commerce retailers. In India’s rapidly growing market, the major players jockeyed for the top position and used various business models and strategic initiatives. Now, the entry of Amazon into the industry challenged the market dynamics and Snapdeal.com faced challenges o...Starting at €8.20
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BYD: The Art of Precise Profit Management
Yuan Ding; Hua Zhang; Chun (Jane) XieCase IVEY-9B16B022-EAccounting and Control, StrategyBYD Company Limited (BYD) manufactured rechargeable batteries, mobile phone components, and automobiles. In 2008, the company caught the attention of Warren Buffet’s investment group, and their investment in BYD caused BYD’s share price to increase 917.86 per cent over just a year, setting Chinese investors’ expectations high for BYD’s release of A-shares, planned for June 2011. BYD’s 2010 annual report showed that the company’s performance had a...Starting at €8.20
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Leading Change at Michelin's Shanghai Factory (A)
Jean Lee; Rebecca Chung; Jianhua (Jenny) Zhu; Chun (Jane) XieCase IVEY-9B14C012-ELeadership and People Management, StrategyCase A describes the difficult situation facing the recently appointed plant manager of Shanghai Michelin Warrior Tire, a joint venture between a poorly performing Chinese state-owned enterprise and a France-based private company, Michelin Corporation. Michelin headquarters was pressing the plant manager to implement the Management System of Daily Production to improve the factory’s performance, but the plant manager sensed that the plant’s emplo...Starting at €8.20
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Leading Change at Michelin's Shanghai Factory (B)
Jean Lee; Rebecca Chung; Jianhua (Jenny) Zhu; Chun (Jane) XieCase IVEY-9B14C013-ELeadership and People Management, StrategyThis is a supplement to 9B14C012.Starting at €5.74