Ivey Business School (Canada)
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Sun Life Financial: A Potential Indian Life Insurance Joint Venture
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCase IVEY-9B07M046-EEntrepreneurship, StrategyThis supplement to Sun Life Financial: Planning for the Future, product 9B07M045, hones in on Sun Life's decision to re-enter the Indian insurance market.Starting at €8.20
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StarTech.com: Globalizing Hard-to-Find Made Easy
Eric Morse; Ken MarkCase IVEY-9B13M053-EEntrepreneurship, StrategyThe co-founder and CEO of StarTech.com is reviewing his firm’s strategic plan, including an aggressive target of $150 million in sales in three years. To achieve this goal, the company needs to leverage its knowledge to develop a meaningful presence in Europe. The challenge is to identify the best way to go to market, given country and regional differences in how people buy computer parts. The company can capitalize on several favourable trends: ...Starting at €8.20
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EvelineCharles: Sizing Up Opportunities
Eric Morse; Ken MarkCase IVEY-9B10M045-EStrategyEveline Charles, the founder and chief executive officer (CEO) of EvelineCharles (a chain of upscale salon and spas focused in western Canada) was planning the next growth phase of her company. It was currently well positioned for growth: it had nine locations, a 26,000-square foot training facility, a warehouse and its own line of over 1,800 different spa and salon products. Despite these advantages, EvelineCharles was a small company and the CE...Starting at €8.20
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Credit Guarantee Corporation: Accommodating an Expansion Strategy
Shrestha Pratik; Tuhin SenguptaCase IVEY-9B17M177-EInformation Technologies, StrategyIn September 2011, the chief risk officer of Credit Guarantee Corporation Malaysia Berhad (CGC) was mulling over a pressing problem. CGC was looking to expand its business in Malaysia from just giving guarantees to small and medium enterprises to also providing direct loans (direct-lending products). The change required a major overhaul in business strategy and an increase in eligibility criteria. Previously, most criteria were checked manually b...Starting at €8.20
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Kreative Works: Extending the Boundaries
Tuhin Sengupta; Priyavrat Sanyal; Vishal KakkarCase IVEY-9B16M210-EEntrepreneurship, StrategyIn April 2016, the owner of Kreative Works, a small-scale furniture manufacturer in Lucknow, Uttar Pradesh, India, decided to expand his company’s product line in response to increased market competition and a shift in consumers’ buying patterns and preferences. The intent was to extend the company’s market reach from its traditional target of educational institutes and offices to a consumer market by marketing a premium lounge chair and a family...Starting at €8.20
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Sun Life Financial: Planning for the Future
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCase IVEY-9B07M045-EEntrepreneurship, StrategyThe Sun Life Financial cases allow students to take a cross-enterprise leadership approach in examining Sun Life's effort to re-enter the Indian insurance market. Set in March 1999, a vice-president in Sun Life's international team is looking at international expansion options. In its domestic market, Sun Life, relative to its peers, has had below average financial performance. With the domestic insurers demutualizing (i.e. converting from a poli...Starting at €8.20
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Mobilia Interiors Inc.: The Operations Decision
Eric Morse; Ken Mark; Matthew WongCase IVEY-9B10M047-EEntrepreneurship, StrategyIn May 2008, the president of Montreal-based retailer of designer furniture store, Mobilia, was reviewing her workload. Mobilia's growth had required she to spend increasing amounts of her time in operations, finance and human resources and significantly less time on sourcing and purchasing. With a doubling of her direct reports in recent years, and recognizing that external hires would soon be necessary to support Mobilia's growth, she wondered ...Starting at €8.20
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Spin Master Toys: Going Public-the IPO Process
Eric Morse; Michael R. King; Ryan Quirt; Ramasastry ChandrasekharCase IVEY-9B16N052-EEntrepreneurship, FinanceSpin Master, a children’s toy and entertainment company, was getting ready for an initial public offering (IPO). Its founders were weighing their options with regard to some core issues: What was the right positioning for Spin Master with potential investors? What was the right approach to valuing the business? How did that approach translate into enterprise value, equity value, and share price for the IPO?Starting at €8.20
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CropIn Technology Solutions: Farm Management through Digitization
Tuhin Sengupta; Arunava GhoshCase IVEY-9B18E018-EInformation TechnologiesCropIn Technology Solutions (CropIn) of Bangalore, India, provided agricultural solutions to business-to-business clients that required a “smart” approach in solving issues related to farm productivity. In July 2015, the chief operating officer (COO) of CStarting at €8.20
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Kaffeine: The Nepalese Café Opportunity
Kevin Xo; Zach Hamel; Eric MorseCase IVEY-9B17M084-EEntrepreneurship, StrategyIn early 2013, three young Nepalese entrepreneurs were deciding whether to launch Kaffeine, the first of a large chain of coffee shops, in Kathmandu, the capital city of Nepal. As experienced entrepreneurs, the partners were interested in a recently vacated location near Durbar Marg, a major street and shopping destination in Kathmandu that represented a unique opportunity to build a highly successful coffee chain. Coupled with the increasing tre...Starting at €8.20