Ivey Business School (Canada)
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Tokyo Smoke: Building a Retail Cannabis Brand (A)
Eric Janssen; Ramasastry ChandrasekharCase IVEY-9B19A049-EEntrepreneurship, Marketing, StrategyIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StStarting at €8.20
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A Student's Dilemma: Rent or Buy
Mehmet A. Begen; Caitlin Neal; Sabriya KarimCase IVEY-9B14E013-EInformation TechnologiesWhenever an investment is made, there are always costs and benefits. This case set in 2013 explores, based on quantitative and qualitative factors, a decision that a typical student at university might face. The decision to rent a house or purchase one in order to rent out the additional rooms is a difficult one. All of the pros and cons of each option need to be carefully considered. An Excel spreadsheet is available for students (see 7B14E013).Starting at €8.20
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Grocery Checkout Inc. (GCO)
Elizabeth M.A. Grasby; Eric JanssenCase IVEY-9B11M044-EStrategyGrocery Checkout Inc., an online grocery delivery service, had experienced dramatic growth since its founding in 2005, but investors were pressuring the chief executive officer (CEO) for even faster growth. An improved distribution network and order fulfillment system meant that GCO could handle a greater volume of customers. The CEO considered a number of growth options, including a sell option, and needed to decide which would best fit GCO and ...Starting at €8.20
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Deloitte Recommends Client Selection to Regency Bank
Mehmet A. Begen; Stacey YueCase IVEY-9B11E005-ECorporate GovernanceA large financial institution has acquired a sizable portfolio of new clients of travel (corporate expense) cards. The bank must decide on the optimal mix of clients to retain in order to achieve the goals of maximizing profitability, entering a new product market successfully, and maintaining reputation. The optimal mix depends on a number of different factors, including annual account spending level, complexity of serving the account, the numbe...Starting at €8.20
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Mistral Energy: A Tale of Two Power Markets
Mehmet A. Begen; Andrew CornhillCase IVEY-9B14E011-ECorporate GovernanceMistral Energy is looking to build a $40 million power plant in close proximity to both the Alberta and Saskatchewan power markets. The Alberta market is deregulated and the price fluctuates hourly with supply and demand. The Saskatchewan market, on the other hand, is a regulated monopoly. Mistral Energy needs to understand into which market they should sell their power. Because the prices available in Saskatchewan are unknown, Mistral is particu...Starting at €8.20
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Teksavvy Solutions Incorporated
Kenneth G. Hardy; Eric JanssenCase IVEY-9B10A028-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of Teksavvy Solutions Inc. has achieved sales of $18 million in just more than 10 years as an Internet service provider (ISP) across Canada but he must decide whether to distribute his service via cable carriers, telecom carriers or both, or even integrate forward into laying fiber-optic cable in homes and businesses himself. If he invests in last mile connections to homes, he will need a great deal m...Starting at €8.20
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Tokyo Smoke: Building a Retail Cannabis Brand (B)
Eric Janssen; Ramasastry ChandrasekharCase IVEY-9B19A050-EMarketingIn 2016 (A case), the founder of Tokyo Smoke, a cannabis retailing enterprise based in Toronto, needed to attract investors. The former Google Inc. employee had taken advantage of public policy changes in Canada and was modelling his retail business on StStarting at €5.74
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Kiai Marketing Group
Elizabeth M.A. Grasby; Eric JanssenCase IVEY-9B10A025-EEntrepreneurship, MarketingKiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company’s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business’s advertising to laptop computers by means of a laptop skin. The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to ...Starting at €8.20
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Sinofert Holdings Limited: Urea Distribution Planning
Peter C. Bell; Mehmet A. Begen; Duan Changshan; Fiona Yiu; Jeremy ChengCase IVEY-9B13E027-ECorporate Governance, StrategySinofert Holdings Limited, the largest comprehensive fertilizer enterprise in China, is trying to improve the profitability of its urea business. The company has invested a great deal of time and money but still reported losses in 2007 and 2009 and only a small profit in 2008. Sinofert both manufactures urea and purchases it from external suppliers, as well as distributing it to the provinces. Manufacturing costs, transportation costs, market pri...Starting at €8.20
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Lakshmi Projects: Sales Structure Dilemma
Sandeep Puri; Mehmet A. Begen; Akshay Nangia; Arjit Rawal; Mayank RawatCase IVEY-9B15A019-EEntrepreneurship, Marketing, StrategyIn July 2014, the managing director of Lakshmi Projects in Delhi, India, finds himself struggling with the marketing and sales strategy for the year ahead. Founded in 1997, the company specializes in offering turnkey solutions for bulk material handling systems for industries in the fast-growing infrastructure segment of the Indian economy; its two main product categories are elevator and conveyor systems. Yet, the company was failing to meet its...Starting at €8.20