Ivey Business School (Canada)
-
Nordstrom: Expansion into Canada
Won-Yong Oh; Duane MyerCase IVEY-9B16M185-EStrategyIn August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Ca...Starting at €8.20
-
Porter Airlines: We Want to Fly You Further
Won-Yong Oh; Minsoo Seo; Michelle JinCase IVEY-9B16M194-EEntrepreneurship, StrategyIn 2013, the chief executive officer of Porter Airlines, a Toronto-based regional airline, announced an expansion project to expand the airline’s destinations. The project required that Porter Airlines expand its fleet of jets to accommodate longer distances, and that its transport hub, the Billy Bishop Toronto City Airport, be renovated. The airport was governed by a tripartite agreement between the federal government, the City of Toronto, and P...Starting at €8.20
-
City of London Water: Predicting Electricity Prices and Optimizing Operations
Ernesto Arandia; Joe Naoum-Sawaya; Kira Wembo XueCase IVEY-9B19E004-EDecision AnalysisThe manager of Water Operations at the City of London wanted to reduce the cost of pumping water by optimizing energy use. Water Operations had been consistently experiencing higher operational costs, and electricity bills accounted for up to 30 per cent of its direct costs. If the manager could predict the future cost of energy, she could schedule the operation of the water pumps to benefit from periods of low energy prices, potentially saving u...Starting at €8.20