Ivey Business School (Canada)
-
The WestJet Christmas Miracle (A)
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B14A026-EMarketingWestJet, Canada’s second largest national airline, is preparing to launch a social media initiative to coincide with the year-end holiday season. As the company’s executive vice-president (Sales, Marketing and Guest Experience) reviews the plan, he is seeking answers to three questions. Does the proposed initiative fit or mismatch with WestJet’s brand image? Will the initiative deepen or dilute the engagement the airline currently enjoys with its...Starting at €8.20
-
Clearly: Organizing for Omnichannel Retailing
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B17A025-EMarketingIn mid-January 2017, at the Vancouver head office of Clearly, Canada’s leading online optical products company, the chief executive officer was reviewing plans for the company’s participation in an upcoming international eyewear exhibition. The event provided more than 1,000 optical companies with an opportunity to showcase their latest offerings. The worldwide market for eyewear was growing, and customers were increasingly turning to online reta...Starting at €8.20
-
Vancouver YMCA: The Turnaround of a Public Icon
Gerard Seijts; Ken MarkCase IVEY-9B09C017-ELeadership and People ManagementThe case focuses on the turnaround situation facing the newly elected chief executive officer (CEO) of the Vancouver YMCA. The YMCA has suffered a long series of operating deficits ($9 million per year), has mounting debts to third parties, declining membership, and a maxed out $1 million operation line of credit. There are issues with its assets (old facilities with little renovations done over the past three decades), political infighting and u...Starting at €8.20
-
Scarborough YMCA: Getting Back on Track
Gerard Seijts; Ken MarkCase IVEY-9B10C014-ELeadership and People ManagementThe newly appointed general manager at the Scarborough YMCA was discussing her plan of action with the YMCA senior leadership team of the Greater Toronto Area. The Scarborough YMCA had been a perennial underperformer from a membership, member satisfaction and financial perspective, but the general manager vowed to turn the facility around. Four prior general managers had given their best effort; yet the facility continued to lag behind the averag...Starting at €8.20
-
ING Direct Canada: Are You Suffering
Gerard Seijts; Andy HollowayCase IVEY-9B13C037-ELeadership and People ManagementIn a testament to the power of social media and the effect it can have on a business, the chief executive officer of a bank adopts the habit of taking to Twitter on a daily basis to promote his company’s services. But when the bank’s most recent ad campaign ignites a furor among TV audiences, Twitter quickly becomes a vehicle for crucifying the bank rather than promoting it. Within a week of the ad's air date, the bank is inundated with angry twe...Starting at €8.20
-
Ferio Pugliese: Leading WestJet's New Carrier Encore
Gerard Seijts; Jean-Louis Schaan; Robert WayCase IVEY-9B15C008-ELeadership and People ManagementIn early 2014, Ferio Pugliese looked back on his turbulent first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore represented the company’s most significant organizational change in its 18 years of dramatic growth. Expanding the airline’s fleet to include smaller, short-haul aircraft that could service smaller destinations throughout Western Canada had not been without growing pains. For example, a number of em...Starting at €8.20
-
AltaGas Ltd.: Forrest Kerr Hydroelectric Project
Gerard Seijts; Karen MacMillanCase IVEY-9B16C014-ELeadership and People ManagementAltaGas Ltd. (AltaGas), an energy company based in Calgary, Alberta, successfully collaborated with the Canadian federal government, British Columbia’s provincial government, and a First Nations group to reach an agreement for constructing a large, green energy, hydroelectric project in a remote location in northern British Columbia. Although most observers considered the agreement to be a resounding success, the founder and chief executive offic...Starting at €8.20
-
Defence Research and Development Canada — Toronto (B): Professional Partnership Philosophy
Gerard Seijts; Helen WojcinskiCase IVEY-9B12C010-EEntrepreneurship, Leadership and People ManagementThis case is a supplement to Defence Research and Development Canada — Toronto (A): The Organizational Alignment Program.Starting at €5.74
-
A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCase IVEY-9B07M053-EEntrepreneurship, StrategyIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Starting at €8.20
-
Indochino: Achieving Growth with Bricks and Clicks
Kersi Antia; Ramasastry ChandrasekharCase IVEY-9B20A018-EEntrepreneurship, MarketingIn June 2019, the chief executive officer of a Canadian menswear enterprise was examining his options mid-way through a five-year growth plan. The strategy involved a three-fold mandate: reinforce the company’s value proposition, rapidly scale up marketing, and transition to omnichannel retailing. What has worked well for the company and how does the strategy need to be refined so the company meets its goals?Starting at €8.20