Ivey Business School (Canada)
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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Toys "R" Us Canada: Is Playtime Over
Steven Campbell; Kelly WhiteheadCase IVEY-9B18M167-EStrategyIn June 2018, Toys "R" Us, Inc. officially closed its doors in the United States and left the US retail landscape, marking the demise of the former "category killer." Although Toys "R" Us (Canada) Ltd. had survived eight months of bankruptcy protection, it found itself fighting two concurrent battles: clarifying the confusion regarding its lack of inclusion in the closure of the 735 US locations, and addressing the desperate need to rebrand in a ...Starting at €8.20
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Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
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Loblaw in Canada's Stagnant Grocery Market
Ruhama Quadir; Kelly WhiteheadCase IVEY-9B17M169-EStrategyIn September 2016, Loblaw Companies Limited (Loblaw), Canada’s largest grocery retailer, was facing disappointing financial results, with net income in the previous quarter down 14.6 per cent from 2015. The chairman of Loblaw, needed to evaluate how to move forward in an increasingly competitive industry. With Sobeys Inc. at a close second to Loblaw’s market share and with food inflation significantly affecting the prices of produce, the chairman...Starting at €8.20
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Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20