Ivey Business School (Canada)
-
Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
-
London Water (B)
Vaughan S. Radcliffe; John G. Wilson; Denise BrunsdonCase IVEY-9B15B010-EAccounting and ControlSupplement to 9B15B009.Starting at €5.74
-
London Water (A)
Vaughan S. Radcliffe; John G. Wilson; Denise BrunsdonCase IVEY-9B15B009-EAccounting and ControlIn 2013, London Water, the water system of the City of London, Ontario, has run deficits for eight of the past nine years, leading to significant pressure to pull the organization out of the red. The Water Engineering Division manager knows that something needs to change. Overhauling the rate structure is an attractive option; however, myriad political, economic and environmental issues are at play. Moreover, as steward of one of the city’s most ...Starting at €8.20