Ivey Business School (Canada)
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TD Bank Group: Building an Effective Enterprise Data Management Policy
Murat Kristal; Glenda Crisp; Connie Bonello; Katherine HeighingtonCase IVEY-9B18E007-EInformation Technologies, StrategyGlenda Crisp became the chief data officer of TD Bank Group in October 2015. The Office of the chief data officer had only been established in 2013; the scope of the department still needed to be fully defined, and the original enterprise data governance policies needed to be updated. Crisp saw issues in a variety of areas, such as organizational structure, the processes used to manage data governance practices, and technology, all of which neede...Starting at €8.20
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Pillsbury Cookie Challenge (Spanish version)
Allison Johnson; Natalie MauroCase IVEY-9B11AS001MarketingThe Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the prod...Starting at €8.20
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Caterpillar Tunnelling: Revitalizing User Adoption of Business Intelligence
Frances Leung; Murat KristalCase IVEY-9B13E030-EInformation TechnologiesCaterpillar Tunnelling Canada Corporation, a Toronto-based subsidiary of the U.S. company Caterpillar Inc., specializes in the custom design and manufacture of tunnelling boring machines used in the construction of transportation and utility tunnels such as subway, sewage and telecom cable tunnels. After the acquisition by Caterpillar, the company was chosen as one of the sites to undergo enterprise resource planning (ERP) transformation. After o...Starting at €8.20
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Pillsbury Cookie Challenge
Allison Johnson; Natalie MauroCase IVEY-9B11A001-EMarketingThe Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours, and preferences towards the prod...Starting at €8.20