Ivey Business School (Canada)
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upLIFT: The Use of Gender Pronouns in Email Signatures
Mike Annett; Richard MakCase IVEY-9B20C023-ELeadership and People Management, StrategyThe director of diversity and inclusion at a community agency is trying to decide whether to update her business email signature to express her gender identity by providing preferred pronouns. The director must decide whether the benefits of adding the information exceed the potential costs. Subsequently, in a second and third situation—each situation presented as a separate addition to the main case—the director must decide the extent to which s...Starting at €8.20
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Pop Shoppe (A)
Matthew Thomson; Kendra HartCase IVEY-9B11A024-EMarketingThe Pop Shoppe was once a leading player in the Canadian soft drinks market, but changing market conditions and corporate mismanagement drove the company into bankruptcy in the early 1980s. In 2003, an entrepreneur purchased the rights to the brand, and was considering reintroducing it in the market. The entrepreneur suspected that many Canadians would be as fond of the Pop Shoppe as he was. However, he had little experience in the beverage indus...Starting at €8.20
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Pop Shoppe (B)
Matthew Thomson; Kendra HartCase IVEY-9B11A025-EMarketingThis case, a supplement to Pop Shoppe (A), deals with the entrepreneur’s decision point in 2010 on whether to enter the U.S. carbonated soft drinks market.Starting at €5.74
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MacEwan Residence Services - A Risky Accommodation
Mike Annett; Dana DzivinskiCase IVEY-9B16C045-ELeadership and People ManagementIn November 2014, the Residence Services department at MacEwan University in Alberta, Canada, needed to replace a residence assistant who was exiting midway through the academic year. The new hire would have one semester of work for the current academic year and, with good performance, was expected to return for two semesters of work in the following academic year. One of the qualified applicants had a distinguishable disability: she used a wheel...Starting at €8.20