Ivey Business School (Canada)
-
Canadian Pacific Railway (B): CP Rising
Murray J. Bryant; Karin KoopmansCase IVEY-9B17M135-EStrategySupplement for product 9B17M134.Starting at €5.74
-
Molson Canada: Social Media Marketing
Deborah Compeau; Israr QureshiCase IVEY-9B08A014-EMarketingThis case describes Molson’s experiment with social media for creating brand awareness. In November 2007, Molson, part of the Molson Coors Brewing Company, ended a social media promotion after facing criticism that it promoted binge drinking. Molson was faced with the difficulty of how quickly the contents of social media could spread to various audiences. The case encourages readers to ponder whether Molson’s action was the only option available...Starting at €8.20
-
Canadian Pacific Railway (A): Border Skirmish or Nuclear Winter?
Murray J. Bryant; Karin KoopmansCase IVEY-9B17M134-EKnowledge and Communication, StrategyIn early 2012, the chair of the board of directors of Canadian Pacific Railway (CP) had to determine how to respond to demands made by the company’s largest shareholder, Pershing Square Capital Management (Pershing), an activist hedge fund. Pershing’s chief executive officer (CEO) claimed that CP was underperforming, and expressed his desire to replace two board members and appoint a new CEO. The chair of the board of directors had to determine t...Starting at €8.20
-
Molson Canada: Social Media Marketing (Spanish version)
Deborah Compeau; Israr QureshiCase IVEY-9B08AS14MarketingEste caso describe experimentos de Molson con los medios sociales de comunicación para crear conocimiento de marca. Ilustra los temas implicadas en la comercialización de los medios de comunicación sociales. Molson se enfrentó con el desafío de cómo rápidamente el contenido de los medios de comunicación social podría extenderse a diversos grupos. Había un peligro real de salir afuera de su control si Molson no responderían con rapidez El caso ani...Starting at €8.20
-
The Garden Depot
Elizabeth M.A. Grasby; Karin KoopmansCase IVEY-9B08C006-ELeadership and People ManagementThe office manager at the Garden Depot was growing increasingly concerned with the inability of the landscaping manager to handle his workload and subordinates. The landscape manager's poor management left the office manager to solve the division's problems. The office manager needed to take action to reduce her workload and to ensure she received accurate information from the landscaping division. The case is designed to introduce students to ma...Starting at €8.20
-
Canadian Pacific Railway (C): The Final Hours
Murray J. Bryant; Karin KoopmansCase IVEY-9B17M136-EStrategySupplement for product 9B17M0134.Starting at €5.74