Ivey Business School (Canada)
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Robertson Maple Farm Inc.
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B13B016-EAccounting and ControlThe owner of a maple sugar farm and tourist facility must prepare the company books for the fiscal year according to International Financial Reporting Standards (IFRS) rules. The owner must decide how to account for operating and finance leases.Starting at €8.20
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Bird's Eye View Ltd.
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B13B018-EAccounting and ControlThe owner of a scenic flying tour operation reviews the financial details of his company's fixed assets for the purpose of completing the necessary accounting transactions for the fiscal year.Starting at €8.20
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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Rameco Distribution
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B010-EAccounting and ControlThe founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing opti...Starting at €8.20
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Wacky Webster's TV & Home Audio
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B008-EAccounting and Control, MarketingThe owner of a small TV and home audio shop was reviewing his marketing plan for the coming fiscal year. He was exploring potential new target markets, as well as reviewing his product portfolio, repair service, and pricing, and considering a website. Based on his research and analysis, he planned to design a detailed promotional strategy for the fiscal 2014 year.Starting at €8.20
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The Gallery Project
Jean-Philippe Vergne; Alexander (A.J.) MillerCase IVEY-9B13M072-EEntrepreneurship, StrategyA young entrepreneur is considering options for starting an art dealership. Everyone has some commonsense knowledge of what an art gallery is, yet very few have realized how competitive the art market is and what it takes to succeed in that industry. The price of a painting can be anywhere between $50 and $500,000, and that price typically does not depend on the objective properties of the artwork itself. This is where the art dealer plays an imp...Starting at €8.20
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Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
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Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20