Ivey Business School (Canada)
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Niagara Health System: An Innovative Communications Strategy (B)
Anne Snowdon; Alexander Smith; Andrew ScarffeCase IVEY-9B15M023-EStrategySupplement to 9B15M022.Starting at €5.74
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Niagara Health System: An Innovative Communications Strategy (A)
Anne Snowdon; Alexander Smith; Andrew ScarffeCase IVEY-9B15M022-EStrategyThis case chronicles three major challenges faced by the Niagara Health System, a seven-hospital network in the Niagara region in the province of Ontario, Canada. An interim chief communications officer has joined the Niagara Health System team on secondment to help with communications issues during a C. difficile outbreak. He soon realizes that the public communication issues were not isolated to this outbreak, but rather continued a trend of po...Starting at €8.20